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Go BoldThere’s a big debate in the web design community about whether softer and more muted color palettes vs bolder colors will dominate design in 2019.
If you are an advocacy nonprofit, go bolder.
Check the below image.FUNDRAISING CALLS-TO-ACTIONTo draw more visibility to Defenders of Wildlife’s legal defense fund and raise more money to fund their lawsuits against the Trump Administration for failing to protect wildlife, Rad Campaign designed a large and “in your face” call to donate on a black background with bright yellow text using 6 different gift strings.
The fundraising call to action resulted in a significant increase in donations compared to just promoting fundraising ask in the homepage hero area.2.
ChatbotsMost nonprofits aren’t using chatbots as part of their arsenal of communications tools yet, but it’s something nonprofits should consider to test if it’s a good fit.
For more complicated queries, the chatbot could direct these questions to the appropriate customer support team for follow-up.6.
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