5 Ways That Web Design can Increase Conversion Rates

Website design and rate of conversion are interlinked with each other. The better the design, the more will be the rate of conversion.

The rate of conversion means the number of visitors converted into potential leads. It gets affected by certain factors. Poor SEO, slower interface, and critical user-interface triggers low rate of conversion and increase the bounce rate.

Conversion rate optimization techniques work on criteria that ensures to provide flawless user experience to users while fulfilling their needs and demands. It helps a brand gain online visibility and generates maximum sales. A robust website ensures a higher rate of conversion at the same time maintaining a brand to establish more firmly while increasing stability.

If a site is unappealing or takes a long time to load, have complicated layouts and challenging interface people will eventually leave the site. Every element of a website decides the fate of a brand and its progress. No matter how good your content is but providing complex usability will make people bounce back to other platforms.

Hence when working on the designing your website to generate a maximum rate of conversion, one need to go through the following mentioned guidelines.

Hick's Law

A theory adopted by many modern designers is stated by a well-known psychologist William Edmund Hick. According to the theory, the amount of time spent on the website is directly proportional to the number of options available on the site to the customer. He tried to introduce phenomena in which he explained that offer lesser options to your clients. And keep the major one bold and highlighted so that when a visitor arrives, he instantly know which one to go with. He will not have to waste time figuring about the best and desired from the plethora of options pertaining services and products. This theory is not limited to options related to products it can be applied to the links you add and pages you put on your site. The more options you will show the less interested your target client will become. Using fancy taglines or headers give an instant message of your excellence to them so that they do not have to invest the scrolling your site looking for your excellence.

Easy User-Interface

From the moment your client clicked and entered to your site to the moment he makes purchases or decides to consult your services, make sure you provide them easy-to-navigate user interface. You should design your site in a way that it instantly provides them with options chat box or add call-to-actions on your pages. Your visitor should know which option lead to which place. Avoid over- bragging of your expertise. Keep a sophisticated look. Give your site a fresh and clean layout. From using good quality, relevant images to elegant and sleek layouts make sure to provide flawless usability.

Add buttons, leading lines, pointers and headers to define the purpose of each section. Plus don't add extra-large images on your site as it will make the website slower and dull. It short get open quickly- customers normally has shorter attention span.

Color Matters

Make sure to add such colors which can go with your business profile. Filling excessively sharp color tones and themes make a website look unappealing. It spoils the outlook of not only the site but n overall view of a brand too. Keep the color tones soft and friendly. The color is an important aspect of a website. It depicts the purpose of a site while enhancing usability too. If you want to play with some cool combinations, make sure it fits with your industry and looks good on your brand.

Keep it Simple

The idea of a professional and sophisticated website is keeping it as simple as possible. When starting a website project, take some time out and analyze those of the competitors. See how they have incorporated innovative flares while enhancing the brand’s identity. By adding fresh layouts, engaging headers, easy-to-navigate buttons and links, and catchy CTA, you can be sure to generate maximum conversion in no time.

Use High-Definition Graphics and Images

Many brands incorporate images that either is of low quality or are stolen from other promising brands. To make your website responsive and user-friendly, you have to search and pick images from such sources which are authentic and reliable. Along with this make sure your graphics and pictures are of high definition quality. Images can make or break your popularity.

Hence, when heading towards working on your website keep to goals in mind one to provide ease in navigating Secondly, it should get designed in a way that it maximizes the rate of conversion ultimately providing better chances of growth and stability. Work on its SEO, index right key phrases, make catchy headers and engage your visitors by offering the scannable ye informative content. Be honest in your dealings and focused on your goals.

Author Bio:

Kristin Westley is a web page Designer at US best Web Design Agency-Shark square that offers best design solutions from the logo, website and designing to animation and stationery designing. She is a professional Logo and Graphic Designer having more than 3 years of experience. She also likes to write about Technology and Digital Marketing.