Growing adoption of customer-centric marketing strategies and increased use of social media for advertising are some of the factors which are expected to drive the growth of Global Artificial Intelligence in Marketing Market.Global Artificial Intelligence in Marketing market is valued at USD 6.99 Billion in 2018 and expected to reach USD 37.08 Billion by 2025 with the CAGR of 26.98% over the forecast period.Scope of Global Artificial Intelligence in Marketing Market Report–Artificial intelligence (AI) in marketing is the process of utilizing data models, mathematics and algorithms to generate insights that can be used by marketers.
Marketers will use AI-derived insights to guide future decisions about campaign spending, strategy and content topics.
Based upon application, the market is classified into social media advertising, search advertising, dynamic pricing, virtual assistant, content Cu ration, Sales & marketing automation, analytics platform and others.
On the basis of country level market of Artificial Intelligence in Marketing is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.Key Players for Global Artificial Intelligence in Marketing Market Report–Global artificial intelligence in marketing market Report covers prominent players are like Google Inc., IBM Corporation, Albert Technologies, Salesforce.com, Inc., Intel Corporation, Amazon.com, Inc., NVIDIA Corporation, Microsoft Corporation, and Sentient Technologies Holdings Ltd. and others.Growing Adoption of Customer-Centric Marketing Strategies and Increased Use of Social Media for Advertising are the Major Factors Expected to Drive the Market Growth.Growing adoption of customer-centric marketing strategies and increased use of social media for advertising are some of the major factors which are expected to drive the growth of artificial intelligence in marketing market.
Many social networks give marketers an exceptional ability to run paid ads to platform users based on highly granular demographic and social targeting.
According to Social Media Marketing Statistics, there are 3.48 billion social media users in 2020, with the worldwide total growing by 288 million (9 percent) since this time last year.However, high cost and maintenance, lack of creativity, continuous supervision, data protection and security issues may hinder the growth of artificial intelligence in marketing market.