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Twitter impressions and their importance

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KarlMarx6919
Twitter impressions and their importance

Assume you have a tiny Twitter account with around 250 followers. You strive to improve your marketing over time, but it's a difficult process; growth without sponsored investment takes time and effort. You're improving, but your Twitter numbers are still below average. It's tough to gain a lot of involvement on Twitter, because your tweets only get 50-100 impressions, with 1-5 likes, retweets, and responses. Only a few of your tweets seem to generate more than 200 impressions or a dozen or two actions of engagement.


So it's surprising and shocking to get into your Twitter statistics one day and see that a single tweet you sent has piled up 5,000 impressions. Where did all of those impressions originate from, anyway?


The issue about first impressions is that they're rather meaningless. You can see them in your own statistics, but no one else can see how many people have seen a particular tweet. Retweets and likes, for example, are visible to the general public. There's no reason to exaggerate impressions because they only serve to skew your engagement rates in your analytics.


Of course, there's a link between more impressions and more interaction, though it's a minor one. Due to a brief contact with a niche influencer, a tweet on a test account received nearly 8,000 impressions — whereas the account's tweets typically average under 100. That tweet garnered 158 likes and 158 retweets.


When you try to figure out interactions on your own, it's even worse. Twitter involvement entails more than just replies, retweets, and favorites. Clicks on your image or other media, clicks to expand the entire tweet, link clicks, and profile clicks all help. There were only 12 retweets, 29 likes, and 0 replies among the 158 interactions.


Impressions are useful as a benchmarking system. If your tweets get 150 impressions on average each time you write them, and one of them gets 1,000, you know it was noticed. You can then figure out WHY it attracted so much attention and how to replicate the effect.

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KarlMarx6919
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