How Does Magento 2 GTM Help in Tracking Customer Behavior?

Magento 2 GTM extension permits you to quickly and efficiently update tracking code and associated code fragments to help manage the lifecycle of e-marketing tags.

The Magento 2 GTM extension allows you to implement Google Analytics via GTM. By using the built-in Google Analytics implementation or possibly other eCommerce platforms and implementing Google Analytics via Google Tag Manager, it gives you the power to send data and add additional data to your store. It can translate it, as well as give it the form it wants. You control the way your data is sent to Google Analytics as opposed to when you are using a built-in implementation and integration that is with Magento. They are sending data to Google Analytics in a very clean way.

About GTM:

Google Tag Manager is a tag management tool that lets you control and deploy marketing tags on your website or mobile app without having to change programming code.

Facts about Magento 2 GTM Extension:

The Magento 2 GTM extension gives the ability to quickly add customer behavior, event tracking to your Magento site. If we look at a standard Google Analytics implementation, you get typical pageview data. You may get some advanced eCommerce data in it, but not necessarily the data you're getting about what people are clicking? Are people scrolling down the page? Are they submitting the form? What is clicking in our search input? Are they downloading PDF or download specs? Google Tag Manager allows you to create behavior events inside Google Tag Manager in a minimum way.

Another benefit of the Magento 2 GTM extension and this is something we are seeing is a huge proponent of site speed optimization. So with Google Tag Manager, you can control when tags will eventually activate on the site. Let's take a quick look here. Our standard triggers, if we see a trigger inside Google Tag Manager, and if we see a pageview trigger, we have several trigger tags that we use as an AdWords tag or a Pinterest tag, or a Snapchat tag, or any other trigger tag. can do on-site. Like a live chat add-on. They need a page view or some kind of trigger to execute that script on that page view. So when a user is loading a page, he wants the script to fire.

Magento 2 Google Tag Manager Features:

• Measuring Product Impressions
• Measuring Product Clicks
• Measuring Views of Product Details
• Measuring Additions or Removals from a Shopping Cart
• Measuring a Checkout
• Measuring Checkout Options
• Measuring Purchases