logo
logo
Sign in

What is programmatic Direct?

avatar
Jack Smith
What is programmatic Direct?

If you look into the term ‘Programmatic Direct’, it is actually made up of two specific keywords – Programmatic and Direct. Programmatic indicates that the buying and selling of ad inventory will take place using multiple software, programs, and technologies in an automated method or manner in an ad auction process. Direct Advertising can be defined as the programmatic media buying procedure conferring to the deal directly made between the advertiser and publisher.  

collect
0
avatar
Jack Smith
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more