Starting your e-commerce website is a thrilling achievement in one's life. You're on the road to financial independence, you can choose your work hours, and you don't have to report to anybody. But, more often than not, the fear of standing out in the never-ending worldwide web takes over. Assume you have a fantastic, one-of-a-kind concept, you've demonstrated that there is a market for the must-have new product you're selling, and you've created a stunning website.
What now? There will be no money if there is no traffic. How can you get new visitors to your website? There are certain tried and tested techniques that will assist you in increasing your Google position and may perform wonders for your website, resulting in increased traffic to your site.
Create A Link Building Strategy
Some people believe that linking to important and authoritative content pages is undesirable since it redirects visitors away from your website. However, link building remains an important component of an effective search engine optimization strategy.
Backlinks are incoming hyperlinks from one domain to another, and they transmit value to your website; think of it as a referral factor. Backlinks are the most significant component in determining the search ranking of your website. Begin your link-building plan as soon as feasible because it might take a while for Google to improve your position for you to experience the advantages of your work.
Aim for quality above quantity, as with most things in life. You will develop greater trust in your area if you have a few reputable links rather than a dozen low-quality connections. A single link from a well-known authority site will boost your SEO rankings far more than hundreds of connections from lesser unknown websites. You may create links in a variety of methods, such as pitching to editors of big publications or news sites or collaborating with prominent bloggers.
More importantly, when you connect out to an influencer, you can inform them, and if your article is good, they can link back to you or even send it to their massive email subscriber list. However, Google may discourage you if it appears that you are obtaining backlinks artificially, so it is better to be persistent and put in the effort.
Avoid Things That Is Slowing Down Your Website
Page speed is very important to search engines. If your site's loading speed is slow, it will not rank in search results and often frustrates a viewer. Not to add, if your site isn't up and operating in seconds, three seconds to be exact, the client experience will suffer. Your desertion rate will rise with each additional second that passes, leaving dissatisfied consumers and prospective purchases on the table.
To combat this, use tools like Pingdom to evaluate your site's performance and obtain a detailed report on where and how you can optimize time-consuming procedures to gain speed. In general, avoid using a lot of pictures, big images, and complicated website widgets. This will aid in the successful optimization of your website's ranking.
https://appsmaventech.com/blog/google-optimizing-factors-that-work-wonders-for-website
But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts.Even today, this misconception that guest blogging can help in gaining links continues to float around.This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly.GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHTIn its correct sense, guest blogging is a costly affair.To put things in perspective, a very well-put column in the business-to-business niche can easily cost you hundreds of dollars on popular sites.The thing is that the best copy is expected to bring in something special and unique, but not all guest posts fulfill that expectation.Often only an actual specialist can share something genuinely worthy instead of rewriting what others have already shared and are ranking for in the search results notably.Preferably, a good blog post is written by an expert in a particular field and then refined by an experienced and professional copywriter.That’s how most people get things done.
By that, we are referring to your pages that have commercial intent, the ones displaying your products or services.These are your business’s strategic pages, but they also deliver more or less zero value to the audience of the specific blog that published your guest post.For those blogs, such strategic pages are not “really” educational and don’t give any deeper insights into a specific topic.
And resultantly, their content will quickly go from being informational to a commercial one.Undoubtedly, many blog posts are designed to generate a sale, but guest blogging is seldom about that.Inserting a link to a strategic page will hardly help a brand stand out from the crowd and result in the blog post becoming a hard sell.GUEST BLOGGING IN BULK RESULTS IN LOW-QUALITY LINKSSad to say but relying on guest blogging too much is not an option.Here’s the thing: the more guest posts you write for link-building purposes, the lower the quality your links will turn out to have.Why?
Thereafter, the client just has to sit patiently and wait for the link building agency to do all the work for them.On the face of it, nothing seems wrong with building links via fresh content on a superficially reliable site, but things don’t work that way.Link building agencies seek fast ways to publish content, and the website they work with might not bother much about the guest posts’ quality.But wait, that’s not all.
Another issue is that the majority of websites joining forces with link-building agencies who perform guest posting at a large scale are either content farms employed by link builders solely or PBNs that exist mostly to manipulate SEO rankings.Now there is no way for you to find out for sure that it is not a PBN and if your link winds up on a content farm, count yourself fortunate.To come to the point: GIGO (garbage in, garbage out).In case your link winds up on a questionable site, you can harm your SEO instead of improving it.That simply might be the price you need to pay if you choose to perform guest blogging on a large scale.
You will wind up seeking low-hanging fruits simply to get going and, therefore, in turn, get the same poor-quality links.Hence, the key takeaway here is guest blogging at scale might bring in loads of worthless links.If a site hands out backlinks easily, Google will disparage its priority.
Still, the competition level is high in the eCommerce sector.
The startups have lots of questions- How do we make our stores visible on Google?
How do we get valuable traffic in our sites?
The most effective option for them is to apply the best eCommerce SEO techniques in 2021.The award-winning Brainvire honored as top-rated and best eCommerce SEO company knows the innovative SEO techniques to attract traffic.Now, check out the SEO tips for your eCommerce platform.Choose the keywords and decide on their proper placement-Every second, Google serves thousands of users, and it always tries to provide quality results to the searchers.
However, the best SEO professionals categorize keywords into different groups based on the target users’ intent.Navigational keywords- They are related to a particular brand, product, and location.Informational keywords- These keywords are for those who like to learn something about your products.Commercial keywords- They indicate the purchase desire of potential consumers.
Moreover, you have to identify the competitors’ keywords and target them for your SEO campaign.
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