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In the earlier days, we had no other choice but to code an app from the scratch for each platform.

At present, we can utilize cross-platform mobile application development tools that provide the same functionality as that of native apps.

Appcelerator offers a schema-less database, Arrow DB, that enables you to deploy data models with zero setup efforts.

These issues have been fixed in the newer versions.

It follows "learn once, write everywhere" protocol.

Once coded, you can port your application to both Android and iOS using the same base code.

However, it also means that competition is fierce among these experts as perceiving clients elevate their demands and expectations.

Here are five things the general user looks for before making the move to download your application.

In general, in addition to the fact that we are increasingly attracted to something that has an element of visual interest, we’re also more likely to retain it.

To this end, it's basic that you focus heavily on an intuitive and user-friendly app design.

Recent improvements include touch ID and fast loading times, both features that could place you above the competition if implemented effectively.

Think about it: Targeted users are likely utilizing your application while on-the-go.

If the business app fails to address the issues of customers and employees, it is destined to fail.

Remember, people just hate to spend time learning or finding unnecessary features and stuff in the app.

Extensive research on market trends and the end user’s expectations can help get a user-friendly app.

It is advisable to keep the usefulness of features in focus rather than their number.

But, if your app is made for assisting the users to manage the schedule and daily activities, there is no need to put support feature.

Now, the US is a stronghold of Apple, so it is beneficial for you to go for iOS mobile app development services.