Promoting an event is as important as planning it. The promotion of your online event could be tricky and require creative thinking. We have put together 12 different ways that you can use to promote your brand effectively during a virtual event.
Create an Awesome Landing Page
A landing page is a place where everyone finds all the details about your event. Making an attention-grabbing and attractive event page. You can use eye-catching graphics, clips of keynote speakers, performers and professional pictures. Make sure you included relevant information about the event to stop the visitors from dropping off. Some online event platforms also provide this virtual event feature. Some of the relevant information that you should add to your event landing page is -
- Time and Date
- Speaker Bio
- Event Agenda
- Information about sponsors
- Event registration link
- Secure options for payment
Optimize your Content For SEO Purposes
SEO refers to search engine optimization. Whenever a person searches anything on Google, the search engine shows the most relevant results at the top of the search results page. The websites ranking high on the search engine results page gets the most views. Adding relevant keywords and optimizing the content for SEO purposes will help your website rank higher on the search engine result page. Moreover, this will help drive more traffic to the website resulting in increased attendance at the virtual event. You can use keyword research tools like Google Ads to search for the keywords. This is a great way for promoting a virtual event.
Include Features like Dynamic Banners
Features like dynamic banners are a great way to promote your brand during the event. Dynamic banners allow you to present different brands simultaneously thereby, increasing the brand impact.
Include Virtual Team Building Activities
You must include team building activities within your event to make it more engaging. Adding this to your event agenda will also help you in the pre-event promotion.
Use Email Marketing
While email marketing might sound outdated to you, it is still one of the most effective ways to promote anything, whether it is a product, service or an event. Sending carefully curated emails with catchy subject lines and witty content is a great way to attract more people to attend the event. Email marketing is also used to present your target audience with the event's agenda and inform them about the potential benefits of attending the event. Using creative, compelling and catchy subject lines will help induce the audience to open the emails. Also, make sure you add the event registration link in your email to make it easier for the readers to register.
Provide a Sneek Peek of the Event
You can use social media to upload videos that present the audience with a teaser of the event. You can also use event-specific hashtags to make your event go viral. The post should focus on providing a teaser of the virtual event that is going to take place. You can use images, videos, and infographics to provide the audience with a sneak peek into the event, its agenda, the speakers and the benefits of attending the event.
Leverage the Power of Social Media
Social media is a strong weapon that you can use to widen your reach to attract new people to the event and increase event attendance. You can leverage the power of social media and create specific pages for your virtual event on different social media platforms. Consistently posting content on these social media platforms will help you attract the attention of your target audience and provide them with compelling content around the event.
The major social media platforms that you can use to promote your virtual event are Facebook, Instagram, and LinkedIn. You can also post videos, photos and infographics on these social media pages to promote your event. Moreover, you can use hashtags to get your content trending. In addition to this, you can also create a creative website landing page and include the details of your virtual event there. The details should include information about the time, date and name of the speakers.
Ask Your Sponsors to Spread the Word
Another great strategy to promote your online event is to ask your event sponsors to spread the word about the event on their social media channels. You can ask them to promote the event, like or share the posts on the event page. They can also indulge in video conversations or live chats on their social media channels to attract their followers to attend the event. This will help mobilize the followers of your sponsors and induce them to attend the event. Moreover, you can also ask the sponsors to conduct a live session with the speakers of the event or an influencer who will be attending the event and discuss the reasons why the event might help your target audience.
Be Consistent in Posting Content
It is extremely important to consistently post content on your social media channels as it helps keep the target audience updated about the event-related information. It also helps build excitement around the event.
Conduct a Pre-event Poll
You can also consider conducting a pre-event poll to identify the choices and preferences of your audiences. This will help you attract more people to your event. Pre-event polls can help you tell the audience about the benefits of attending the event. You can get creative with the poll questions and ask questions that address their problems. The questions should be such that makes the audience feel that the event will help solve their problems. You can also invest in a 3D virtual event platform that provides a live poll feature.
Build Suspense
You can also pique the interest of your target audience by keeping the name of the celebrity speakers in suspense. Create content that appeals to your audience and help build more excitement about the event. This will help increase attendance and engagement at your online event.
Conduct Live Sessions with Influencers and Guest Speakers
You can also host live sessions on social media platforms with influencers and your guest speakers. This will help attract the followers of the influencer and the guest speakers to attend the event.
Final Words
Only creating or organizing an event does not guarantee attendee footfall. You need to make effective strategies to promote your event. The 12 ways mentioned in this article will help you develop an effective virtual event promotion strategy.
Virtual Events Market report published by Value Market Research, which studies the future outlook of the market.
It includes the size, share, growth, trends, key players, segments and regional analysis in detail during the study year 2019-2027.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the Virtual Events include Microsoft Corporation, ALE International, VFairs, Eventxtra, Cisco Systems, Inc, ALIVE Events, George P. Johnson, Cvent Inc., Zoom Video Communications, Inc., and George P. Johnson..
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The report studies these subsets with respect to the geographical segmentation.
The strategists can gain a detailed insight and devise appropriate strategies to target specific market.
