Search engines are becoming an integral part of a buyers journey today. Everything we buy today is after a thorough research on the internet the product or service we want. Marketers and advertisers know about this search penetration and marketing experts from all around the world have agreed to the fact that without a strong search engine presence and marketing, it would be very tough for businesses to grow in this digital era.
Me being an freelancer SEO expert and also a digital SEO agency owner, come around a common question very often by businesses and SEO freelancers; "what are the best SEO tips for 2022 and beyond?". To answer it, I have compiled a list of best SEO tips for 2022 that has worked for me till now and will also help you boost your rankings. So, without wasting much of the time, let's just jump on the main part of this blog post.
Best SEO Tips for 2022
Here is a list of top SEO tips that worked for me at my SEO agency in Jaipur for 7 years and are still my favorites.
#1 Stick to domain Relevancy
Relevancy is the most important matrix when it comes to google rankings. When your domains becomes more and more relevant about the topic you are serving, it becomes more and more easy to rank on the keywords related to the topic.
For example, creating a blog around your service and posting informational content about the product your are offering increases your domain relevancy and helps google or other search engines to shortlist your content or domain for the relevant keywords.
SEO tips to increase domain relevancy
- Links from relevant industry websites
- blogs around your product or service
- Great internal linking
- Links from most authentic websites of your niche
#2 Become an Authority
Getting backlinks from the most authentic websites related to your niche and building a community of direct traffic users along with other factors helps you become an authority in your niche, which is the most important ranking factor for search engines like google.
Factors which are responsible for the domain authority of a website
- Backlinks
- Number of bad backlinks
- User experience
- Direct traffic
- Domain age
#3 Don't Buy, Earn!
Late in 90's buying backlinks and hence boosting rankings was the easiest way for SEOs with a budget to do so. Even today, a healthy number of SEO experts believe that buying backlinks still work, but according to me, buying a backlink is always a bad idea, if you have a budget to pay, pay for content, produce good content that is share worthy. It's the easiest way to earn backlinks, which will not increase the authority but also the relevancy and domain trust.
#4 Work Smart, Use Tools!
Using tools like aHref, keywordtool.io and search console enables the door of unlimited SEO work and opportunities. In fact, I found this website from my research on AHref. Tools like google search console, aHref etc., let you spy your competitors backlink strategy, user behavior and other matrix which are very very important when it comes to SEO and business growth.
These 4 SEO tips my favorite for 2022 and will help you outrank your competitors like a pro.
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