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With the improvement in the globalization of map results and local listings, search trends are shifting. Search engines are attempting to deliver more localized results, and people are more inclined to contact a nearby by-product or service supplier rather than one located further away.
Local searches account for roughly 40% of all Google searches. For example, if a person searches for “best salon” and is located in Delhi, he will prefer the results that are solely headquartered in Delhi. He has no intention of contacting a salon in Mumbai. So, if a website ranks well in local searches, there’s a good chance it’ll get more relevant traffic and conversions. As a result, if you’re not visible in local searches, you’re missing out on a lot of revenue. It has also been observed that websites such as Just dial are seeing an increasing amount of traffic as a result of the ease with which users may locate local results. Local search engine listings and map results are also a great way to drive local visitors to your website.
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