logo
logo
Sign in

Best Social Media Platforms for Business

avatar
Blue Edge Business Solution

Instagram is quickly becoming one of the most popular social media platforms, and businesses would be wise to take full advantage of the advertising opportunities it offers. 


What makes Instagram unique? 


First of all, what makes Instagram unique when it comes to advertising for small businesses? On the one hand, it is primarily image based. Even businesses that don’t have visually stunning products can curate a beautiful Instagram feed with pretty photos and engaging captions. And this is all the more beneficial for businesses that do have products to showcase — the photo and video capabilities on the platform make it easy to show off your products in their very best light. Instagram is one of the best social media platforms for business.

In addition, you can create ads that show up in Stories or in Instagram feeds right alongside the content of other users. This makes advertising on the platform feel less in-your-face, and more organic. Not to mention that the platform had over 700 million monthly users in 2017! 


Why Use Instagram for Small Business Advertising 


Instagram, one of the best social media platforms for business. easily has double the monthly users as Twitter, making it the up-and-coming platform where your target audience is hanging out. But there are plenty of other reasons to use Instagram. We already mentioned one — the ease with which you can show off your products, services, or company culture with photo and video. Instagram also has a plethora of editing tools to enhance your images, if you don’t edit them before uploading them to the app. 


But the platform is rapidly growing among small businesses — more and more companies are using it. In fact, the number of businesses using the platform has doubled since 2016. 

Users can benefit from Facebook’s specific audience targeting tools, as Facebook acquired Instagram in 2013. Similar to Facebook Ads, you can target your audience based on demographics like location, job, interests, behaviors, age, language, etc. This makes it incredibly easy to craft your target audience, helping you get your ad in front of people who care about it the most.


Reference: https://blueedgebusiness.com/instagram-ads-for-small-business/

collect
0
avatar
Blue Edge Business Solution
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more