The world is progressing with new innovations and technologies. New inventions are being made to make our lives easier and better. Marketing automation is one of them. It can help to reduce manual tasks and increase accuracy. There are many marketing automation tools available in the market that can help you improve business performance. Marketing automation for small business can help eliminate the need for a large marketing team to perform tasks.
Here, in this blog, we will tell you about the 10 most affordable marketing automation tools for small businesses.
10 marketing automation tools for small businesses
Marketing automation for small business can help to perform tedious and repetitive marketing tasks. There are many tasks that can be automated such as sending emails, posting social media content, lead management, creating reports, etc. Check out the list of affordable marketing automation software for small businesses.
1. WebMaxy eGrowth
Category: All-in-one marketing automation tool
WebMaxy eGrowth is an all-in-one marketing automation tool for small businesses. The customer segmentation feature enables you to create customer segments based on demographics, purchase behavior, and recent activity.
You can automate SMS, Email, & WhatsApp marketing and build marketing workflows. You can decide a course of action that follows customers’ actions. You can engage with customers at the different stages of the buying journey effectively.
The social campaign feature enables you to schedule social media posts on distinct social media marketing channels like Facebook, Instagram, Twitter, LinkedIn, and Gmail. From the post analysis feature, you can know which social posts are performing the best and worst.
WebMaxy eGrowth comes with a wide range of features such as a KPI dashboard, ProMarketer.AI, marketing workflow, omnichannel support, WhatsApp commerce, customer loyalty, and retargeting.
Schedule a demo with our experts to learn more about WebMaxy eGrowth or email us at [email protected].
Key features at a glance
- Customer data management
- Advanced segmentation
- Hyper-personalized targeting
- Drag & drop workflow builder
- AI-based recommendations
- Omnichannel support
- Advanced reporting & analytics
Pricing plan
- WebMaxy offers a free basic version.
- Startup plan: $90/month
- Professional: $149/month
- Enterprise: $199/month
2. HubSpot
Category: All-in-one marketing automation tool
HubSpot is among the top marketing automation tools for small business. It comes with an easy-to-use visual board that can help you to create conditional workflows. It’s basically a CRM platform that can help you automate marketing, sales, and content management tasks.
You can target specific customers with relevant messaging and drive conversions. Automate lead nurturing with a drip campaign and set up autoresponders for emails to interact with customers effectively.
You can collect customer data from email marketing to social media channels. This information can help you to create effective marketing strategies. You can automate repetitive tasks and pay heed to strategic tasks.
Key features at a glance
- A suite of CRM tools
- Email & form automation
- Social media management
- Workflow builder
- Campaign reporting
Pricing plan
- HubSpot offers a free basic version.
- Starter plan: $18/month
- Professional: $800/month
3. Moosend
Category: Email marketing automation tool
Moosend is one of the best marketing automation tools for small business. It has a website tracking feature that enables you to trigger the email campaigns at the right time. You can set up an abandoned cart email series to bring back the customers who left their cart before completing the purchase.
You can collect and manage customer data easily and use it to target customers effectively. Get comprehensive marketing reports and analyze the performance of your campaigns. Personalize your marketing messages and improve online customer engagement.
Key features at a glance
- Customer data management
- Advanced list segmentation
- Email automation
- Real-time analytics
Pricing plan
- Moosend offers a 30-day free trial.
- Pro plan: $9/month
- Enterprise: Contact their sales team
4. Buffer
Category: Social media automation
Buffer is marketing automation for small business that can help you increase customer engagement on social media platforms. You can automate your social media posting and content publishing.
Schedule your social media posts and post at the right time when most of your audience is active. Perform various marketing tasks and coordinate between teams working on customer support and paid advertising. Get detailed analytics that helps you find ways to grow your social media audience.
Key features at a glance
- Social media scheduling
- Landing page builder
- LinkedIn message automation
- Analytics reporting
Pricing plan
- Buffer offers a free basic plan.
- Essentials plan: $6/month/channel
- Team plan: $12/month/channel
- Agency plan: $120/month for 10 channels
5. Omnisend
Category: All-in-one marketing automation tool
Omnisend is among the best marketing automation software for small business. It allows you to automate SMS and email marketing. You can create marketing automation workflows for cart abandonment and win back your customers.
This marketing automation for small business can help you focus on customers specifically by creating segments based on their behavior. You can create personalized emails, text messages & push notifications to increase conversion rate to your business.
Key features at a glance
- Customer segmentation
- Automation workflows
- Visual builder
- Pre-built templates
Pricing plan
- Omnisend offers a free basic version.
- Standard plan: $16/month
- Pro plan: $59/month
6. EngageBay
Category: All-in-one marketing automation tool
EngageBay is one of the best marketing automation for small business. It comes with many features like website chat, social media management, and email marketing. You get tools to manage marketing, sales, and support.
This small business marketing automation software has an easy drag-and-drop builder for landing pages, emails, autoresponders, and more. You can create workflows to target customers with personalized and relevant messages.
Key features at a glance
- CRM
- Email marketing
- Landing pages
- Help desk
- Live chat
Pricing plan
- Engagebay offers a free basic version with limited features.
- Basic plan: $12.74/per user/month
- Growth plan: $42.49/per user/month
- Pro plan: $84.99/per user/month
7. ActiveCampaign
Category: All-in-one marketing automation tool
ActiveCampaign is the best marketing automation for small business. It offers powerful automation features for marketing and sales management. You can create customer segments and target them with personalized messaging.
This marketing automation for small business comes with many features like a landing page builder, site and event tracking, split automation, predictive sending, attribution reporting, and more.
The only drawback of ActiveCampaign is that it’s quite a difficult tool for beginners who lack technical knowledge. However, they offer several paid plans for B2B, B2C, and eCommerce businesses.
Key features at a glance
- Marketing & sales automation
- Forms and landing pages
- Campaign reports
- Distinct integrations
Pricing plan
- Plus plan: $49/month
- Professional plan: $149/month
- Enterprise plan: Contact their sales team
8. Keap
Category: All-in-one marketing automation tool
Keap is a customer relationship management software that comes with marketing automation features. It offers automation templates for following up with leads and scheduling demos.
You can create text and email automation to engage with customers throughout their journey. There are many features in this tool like lead score attribution, multi-page landing pages, upsells & discounts, and so on.
Key features at a glance
- Sales & marketing automation
- Landing page builder
- Lead & client management
- Advanced reporting
Pricing plan
- Keap offers a 14-day free trial.
- Pro plan: $159/month
- Max plan: $229/month
9. Klaviyo
Category: All-in-one marketing automation tool
Klaviyo is marketing automation for small businesses as it helps to automate many marketing tasks. It creates customer profiles that can help you understand your audience better. You can segment your customers based on their purchase behavior, products purchased, order value, etc.
Automated text and email marketing can help you reach out to customers based on their actions. There are many features in Klaviyo such as drag & drop automation builder, built-in forms & pop-ups, automated A/B testing, multichannel attribution, and so on.
Key features at a glance
- Email & SMS automation
- Workflow builder
- Free templates
- A/B testing
- Pre-built integrations
Pricing plan
- Klaviyo offers a free basic version.
- Starter plan: $75/month (500-1000 contacts)
- Pro plan: $220/month (10,000-20,000 contacts)
10. Brevo
Category: All-in-one marketing automation tool
Brevo is a small business marketing automation that can help you automate SMS, Email, and WhatsApp. It comes with advanced audience segmentation that can help you to segment your target audience easily.
The best feature of Brevo is that you can design mobile-friendly email campaigns from scratch and with customizable templates. You can engage with customers through real-time chat and respond to them through one dashboard.
Key features at a glance
- Drag and drop editor
- SMS & WhatsApp campaign
- A/B testing
- Transactional emails
- Reporting and analytics
Pricing plan
- Brevo offers a forever-free basic plan.
- Starter plan: $25/month
- Business plan: $65/month
- Brevo plus: Contact their sales team
Marketing automation for small business: The conclusion
Marketing automation for small business can help marketers carry out repetitive marketing tasks. They can save time and put it into other strategic tasks. Marketing automation software for small business can help you to do tasks like social media marketing, email marketing, lead management, landing page creation, campaign management, etc.
WebMaxy eGrowth is one of the best marketing automation tools for small business that comes with a wide range of features at an affordable price. You can create marketing workflows for different buying journey stages and reach out to customers at the right time.
Advanced analytics and reporting can help you get a comprehensive view of your marketing campaigns.
To learn more about WebMaxy eGrowth and its features, connect with our experts on call or email us at [email protected].
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Marketing automation: FAQs
What marketing automation should I use for my small business?
WebMaxy eGrowth is marketing automation for small business that can help carry out marketing tasks easily. You can automate SMS, Email, and WhatsApp marketing. You can manage your social media scheduling, posting, and reporting. Set customer behavioral triggers that will initiate the marketing workflows.
What is the best marketing automation software for small business?
The best marketing automation software for small business is WebMaxy eGrowth. It offers a wide range of features like customer segmentation, marketing insights, marketing workflow, social campaign, WhatsApp commerce, omnichannel support, customer loyalty, and retargeting ads.
What can be automated in a small business?
Marketing automation software can help small businesses perform marketing tasks without too much manual work. There are several tasks that can be automated in a small business that we have mentioned below:
– Automate customer support chat.
– Segment target audience seamlessly.
– Send personalized bulk emails.
– Streamline marketing campaigns across channels.
Why do small businesses need marketing automation?
Marketing automation can help small businesses increase efficiency. Small businesses need marketing automation due to the reasons given below:
– Helps in marketing and sales alignment.
– Improved customer engagement
– Timely reply to customers
– Encourage sales from existing customers
What are the benefits of automation for small businesses?
Marketing automation for small businesses can help automate several marketing tasks that otherwise would require human intervention. There are many benefits of automation for small businesses that we have mentioned below:
– Automate repetitive tasks
– Reduce human error
– Increase productivity
– Reduce costs
Modern marketing contains so many pieces – digital ads, print, radio, social media, SEO, email campaigns, and more. Your business might not use every one of these channels, but chances are you use a mix of several. Keeping track of each arm of your marketing strategy is key to understanding the success of your efforts and in helping you shape additional strategies.
Marketing automation helps businesses and marketing leaders manage their campaigns. From planning and publishing content to analyzing performance, automation enables businesses to make smarter decisions and more effectively launch and manage branding building activities.
In fact, 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase in conversions.
Ultimately, marketing automation can help you run your marketing more efficiently while saving your business time and money. Here’s how:
- More effective: Small businesses, in particular, are often strapped for resources, and so the ability to get more done, reach more customers, and quickly fix issues is a huge benefit.
- Less repetition: Marketing automation means that some of your marketing can run on autopilot. Instead of using man-hours to manually upload social media posts or send out emails to every customer for particular actions, you can batch on the front end and let things run and you can set up email campaigns to go out automatically when a customer makes a purchase, signs up for your newsletter, requests a quote, and more. This gives you more time to be creative and conduct customer research that helps you build the best content possible.
- Better reporting: Marketing automation can give you a better handle on understanding all the different parts of your marketing campaigns and gives you better insight into how your customers are reacting to each of the different facets across channels.
What are the best marketing automation tools for small businesses?
