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The Future of Hotel Revenue Management

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Rajveer Singh
The Future of Hotel Revenue Management


The future of Hotel Revenue Management in India is a game-changer. It will be exciting to see how new ways of thinking about pricing and rate approaches are used to increase hotel revenue from their best customers and improve the loyalty optimization efforts of hotels. Imagine being able to choose the price, you charge for a hotel room. Since the demand for visitors is cyclical, there is a lot of revenue that goes unsold during some parts of the year. 

One-way hotels are trying to solve that problem is by using revenue management tools to help them decide when to offer discounts for rooms and when to charge full price. Hotel Consultants in India may be used in conjunction with pricing optimization software across all locations within the hotel chain. Used together, they can determine the ideal price that they can charge based on the demand at any given time where there is a supply of rooms available.

One of the most important aspects of running a hotel is revenue management. This area of expertise ranges from maximizing the potential for guests to booking rooms to ensure that each room is occupied for as many nights as possible. Hotel Management Companies in India ensure profits grow and losses are limited, which is critical in today’s competitive hotel environment. To achieve this, it might be tempting to turn over resort and conference business to a third-party management company. However, if you want to keep as much of your profits in-house, as opposed to paying fees out of your slimmer revenue–management margins, then you need to conduct your own hotel revenue optimization efforts.

As a hotelier in a competitive market, you have a lot to balance. Day’s rates and occupancy against variable costs, while seeking to accommodate the expectations of new and existing guests, provide an interesting business challenge. Revenue management is a key to this balancing act. It lets you optimize your discounting and increase your return on every saleable room.


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