According to IMARC Group’s latest report, titled, “Latin America OTT Platform Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the Latin America OTT Platform market grew at a CAGR of around 17% during 2015-2020. An over-the-top (OTT) platform represents an application-based service that provides direct video streaming and digital media content over the internet. It allows users to access the content on their electronic devices, including smartphones, tablets, smart televisions, etc. OTT platforms provide unlimited data streaming and enable viewers to view the content at their convenience. In line with this, they also offer numerous other benefits, such as improved flexibility to stream movies, TV series, documentaries, etc. OTT platforms are utilized across countries for several purposes, such as entertainment, education, fitness, etc.
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The growing popularity of smart devices and the increasing internet penetration levels are among the primary factors driving the Latin America OTT platform market. Besides this, the expanding media and entertainment sectors are encouraging the production of high-quality video content, which is further stimulating the market growth. Additionally, the shifting preferences among consumers towards streaming platforms, owing to their convenience, enhanced connectivity, easy accessibility, etc., are augmenting the regional market. Apart from this, the rising demand for Subscription-Video-on-Demand (SVoD) platforms, particularly among the Millennial population, is acting as another significant growth-inducing factor. Moreover, the emerging trend of collaborations between telecom operators and OTT service providers towards providing subscriptions at comparatively lower prices is projected to bolster the Latin America OTT platform market in the coming years. Looking forward, IMARC Group expects the market to exhibit strong growth during 2021-2026.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
- Amazon Prime Video (Amazon.com)
- Blim (Televisa S.A. de C.V)
- Cabletica (Liberty Latin America Ltd.)
- Claro Video (Claro)
- Fox (Fox Networks Group)
- Globo Play (Grupo Globo)
- Home Box Office Inc.( AT&T Inc.)
- Movistar Play
- Netflix Inc.
- Millicom International Cellular SA.
Market Segmentation:
Breakup by Revenue Model:
- Subscription Based
- Advertising Based
- Transaction Based
- Others
Breakup by Content Type:
- Video
- Entertainment and Infotainment
- Food, Travel and Fashion
- Sports Content
- Audio/Voip
- Online Gaming
- Music Streaming
- Communication
- Others
Breakup by Streaming Device:
- Smartphones and Tablets
- Desktops and Laptops
- Smart TV’s and Set-Top Box
- Gaming Console
- Others
Breakup by User Type:
- Personal
- Commercial
Breakup by Service Vertical:
- Media and Entertainment
- Education and Learning
- Gaming
- Health and Fitness
- IT and Telecom
- E-commerce
- Others
Breakup by Country:
- Argentina
- Brazil
- Mexico
- Uruguay
- Colombia
- Chile
- Peru
- Others
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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Then, let’s first have a look at the complete OTT app development guide and launch a unique OTT platform today.https://blog.arthonsys.com/ott-streaming-app-development/
