Everyone is very much aware of the craze for OTT content such as movies and series. People have opted for OTT platforms to start and grow their video streaming business because of their broader audience reach and easier video monetization steps. OTT market is expected to reach around 157 billion by 2024. Some popular OTT platforms are Netflix, Disney+ Hotstar, Amazon Prime Video, and Hulu.
More and more businesses are opting for the OTT platforms as OTT video content is replacing Traditional TV networks. There has been a steep rise in demand for OTT video content, and this OTT market is set to grow bigger in all aspects including video views, revenue, and the number of users.
To stay with the trend, this is the right time to start the OTT platform to grab this moment to attract more users to your platform and generate revenue. Here is the blog that guides you through how to start a Successful OTT platform in 2022.
Advantages of the OTT platform
- It gives the flexibility for users to watch any video content at any time.
- Live-streamed video content is recorded and stored in a video library where a user who missed live streaming can view the video later as on-demand content.
- Users can view video content on the OTT platform on various devices like mobile, desktops, and Smart TVs.
- Video creators, businesses, and publishers can easily upload video content to the OTT platform with the video recorded with the mobile camera.
- With less investment, you introduce your business brand to a global audience.
- OTT platforms allow businesses to monetize video content as per the revenue and enable the businesses to distribute video content to the user at the right price.
- Businesses can choose a monetization model as per their needs. Different monetization models available are the Subscription-based model, transactional-based model, and advertisement-based model. Even businesses can combine any of the two models to form a hybrid monetization model.
- Through analytics, businesses can track their revenue generation, engagement, and content performance through numbers of views, watch time, subscriptions, and user details like names, email addresses, and geographical locations.
- By evaluating the performance of OTT content, businesses can effectively redevelop their marketing plan for future needs to retarget the audience.
Guide on how to start a Successful OTT platform in 2022
- Make a plan and choose your offering.
You need to have business ideas and do research accordingly. Choose what type of video content you are going to offer, like movies, short films, series, or television shows. You need to make a clear-cut plan as market competition is high.
- Do complete market research on where you are going to operate may be based on country or states like market growth factors, key players in the market, and demand.
- Do a competitor analysis to better understand the OTT market and video streaming business.
- Know about strategies and performance of present players in the market. Try to know better about your audiences, like demographic data and user behavioral patterns in OTT video consumption.
- Setting up USP (Unique selling point) for your business will make your platform stand apart from others.
- Check out the business models and pricing plans set by the competitors so that you can get an idea when setting a pricing plan for your OTT platform.
2. Start creating your content.
Always create quality and engaging content so that you can attract the audience to your OTT platform. If your video is not good, you will lose your potential customers despite all the hard work and investments.
- Always try to create video content of different types, genres, and languages. It will help in reaching a broader range of audience groups.
- Start creating exclusive video content like movies and series that will be available only on your platform as it will retain more users.
- Keep showing personalized content to users based on watch history and liked videos.
- Also, give importance to creating regional content of various languages to attract audiences from different groups.
To continue reading click this blog link: https://ottverse.com/how-to-start-a-successful-ott-platform-in-2022/
The sheer number of content creators publishing on a daily basis is increasing, and growth is expected to last — Cisco predicts that demand traffic towards on-demand streaming is set to double by 2022.
That same year, over 17% of global internet traffic will be accounted for by live video alone.What Is Live Streaming?The live streaming technology allows you to create comprehensive and engaging content in real-time that just resembles a bit of live TV!
Here the concept revolves around how content publishers or content creators leverage their money-driving content within the spur of the momentary time in a live viewing audience!
This gives optimum benefits of live streaming where, as content distributors you can put out your curated media as & when being created, having a less lag time in due course of filming to experiencing it!
Ideally, this type of video monetization strategy distinguishes every industry with its own timely business niche needs.. Want to know more about how live streaming benefits for business?Here we go!
Some of its unexplored benefits are: Users Consume Content On Your TimeIt’s Not Overcrowded YetIt Reaches Highly Targeted NichesReal-Time ExperienceInteraction Cost ReductionGreat… We have seen various benefits of live streaming solutions that connect your streaming market line in many ways…Now let’s look further!
You have uploaded your content to your OTT platform and got in the users after a mega launch event.
But now, after the initial increase in traffic to your platform, users are decreasing or spending less time on the portal.Media and entertainment apps face a problem of audience retention with only 23% of the users still using them one month after downloading them.If this is something that you have faced, read on to find out smart ways to keep your user base engaged.User ExperienceWe have heard this phrase recently -‘Content is king, but user experience is the emperor’.While the content could lure your consumer in, it’s the user experience that will keep the viewer tuned in.Start with a customised greeting to welcome the user.Then, make sure you have a recommendation engine that allows the user to see content or shows that are based on his/her viewing history.For those who left a video or show incomplete, provide them with an option to play the video from the same spot they left.Also, keep in mind the issues users could face with regards to internet bandwidth and have an option of a lower resolution video for them.
Several times consumers blame the app and look for change even though the only thing that requires change is their internet connection.Since a user ends up sharing information like date of birth while subscribing, adding a birthday greeting if the user logs in on the birthday could also be helpful.Content LocalisationThe internet has pushed globalisation to the next level.
While you could be creating content in one part of the world, your content consumer could be sitting thousands of miles away, watching your content with the help of sub-titles.Monitor your analytics and figure where your users are logging into your platform from.
There’s a high chance that those users recommend your OTT platform to their peers and you end up getting a much larger audience set from a part of the world you least expected.When you’re pushing content in a different market, make sure you follow sensitivities with regards to their culture.Different Subscription OptionsWhile Subscription Video on Demand (SVOD) is the most common method used by OTT players, there are other options as well available to keep an audience on board.You can try getting your SVOD audience to pay more by offering them a PVOD (Premium Video on Demand) offering, which could give them access to content before other consumers.If you see a user having paid one month and then not subscribed to your services again, push your video content through AVOD (Advertising Video on Demand).Read about the different VOD options and how each of them is beneficial here.AnalyticsWe mentioned how analytics can help you get users from different markets earlier.
Monitor your analytics frequently to see what content is working (and what’s not).
Features and Cost to develop a video streaming app like Netflix, along with a brief overview on why it is one of the most popular apps on OTT platforms.Read More: https://www.prismetric.com/video-streaming-app-development-cost/
At iWeb Scraping, we can Scrape OTT platforms using our OTT data scraping and OTT data crawlingServices: Amazon Prime Video Apple TV+ CBS All Access Cinemax Criterion Collection Disney+ Epix Now HBO Now Hulu Netflix Pluto TV Showtime Shudder StarzWhy Choose Us?At iWeb Scraping, we utilize data processing methods like cleansing, structuring, as well as deduplication of making data machine-ready.
Bad-quality video apps data could have identical entries and lacking the fixed schema.
It might differ in results.
So, we must provide higher quality data.Perhaps, monitoring is the finest as well as the most significant thing to do while evaluating OTT data scraping providers.
Online apps continue to become updated regularly and it could cause OTT web data scraping setup to get broken.
At iWeb Scraping, we suitably monitor the implemented devices so that you don’t lose data as well as interruptions where the directed apps are updated.We offer data in different formats to make sure compatibility as well as you can easily use data analytics systems.
