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A Guest Experience Survey — The Story of How Zaxbys Came To Be

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Devid Worns
A Guest Experience Survey — The Story of How Zaxbys Came To Be

ZAXBY’S, the #1 chicken category restaurant chain in the US, has some great news for its fans. While Zaxbys has long been a fan-favorite soft taco shop, it has recently found success in becoming a fast food restaurant with a focus on upscale service. But even before they opened their first location in 2004 at Georgia Tech’s Atlanta campus, they knew they faced challenges—no one had seen anything like them before.


What is a Guest Experience Survey?


A Guest Experience Survey is a type of research that interviews customers about their experiences at a business. It is common for businesses to conduct these surveys in order to learn what new features, products, and services are needed by the customer. This blog post shares the story of how Zaxbys came to be.


Why is a Guest Experience Survey important?


My company, Zaxbys, has been around for more than 30 years. We were founded by two brothers in the early 1980s who needed a better place to work out. The first Zaxbys location was in a gas station and it had a smoothie bar with no windows. Our guests would make their own smoothies and then go outside to exercise. It's been many years since that time, but we still continue to be committed to our original mission: making the best tasting food this side of the Mississippi.


What information has Zaxbys learned from their surveys?


"We started out with the idea that we would do a survey and send it to 10,000 people. We ended up getting thousands and thousands of email addresses," said Kimberly. The surveys are not only informative but also impactful from Zaxbys' perspective as they can help them see what their customers like and what they don't like.


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Who is their target audience?


Zaxby's is an American restaurant created in Arkansas that specializes in chicken byproducts. The company has a target audience of their customer base which includes students and employees, but they also have a younger crowd because they're often located near colleges. They also try to provide food that tastes good enough to make people want to eat it at the convenience of their own home.


Evaluate and compare your blog’s website to Zaxbys’ website.


The website is a place where people can find information about Zaxbys, which provides food service for eating out. It seems like a pretty straightforward website that has all the basic information about the company and what it offers. However, when comparing the website to the one from Zaxbys, you see that on their website someone takes the time to evaluate and compare your blog’s website with theirs.


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Conclusion


Zaxbys is a restaurant that serves the foods of Greece and Turkey. It started in the late 1980s by offering a unique and different food experience, which was a "fast casual" restaurant. The owners felt that there was not enough variety in the fast food industry, so they decided to start their own quick service restaurant. This concept proved to be popular with customers, and Zaxbys has continued to grow exponentially as an international brand. more info


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Devid Worns
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