The purpose of hiring a professional real estate photographer is to sell the agent who is selling the house, not the home itself.
That notion may seem bizarre to you, but it's what drives real estate brokers to hire a professional photographer for every shoot, even if properties are selling at a breakneck pace.
The following are three explanations for this:
Reason #1: Your marketing defines your brand.
When we talk about a real estate agent's brand, we're talking about how their potential clients view them.
What assumptions do potential clients make about an agent when they see an ad for a property on their street, for example?
If all they have to rely on is the marketing materials for that listing, then that marketing strategy is crucial. Using poor images may not affect the selling of a house in a hot market, but they do have an influence on the impressions that potential clients have of that realtor.
When those assumptions are compared to the agent who uses magazine-quality photography, it's easy to see why a seller looking to sell their home will choose the agent who made their listings look as amazing as possible given the limitations they faced, rather than the agent who took their own photos.
Reason #2: It's not for today, but rather for the future.
Homes may sell within days or even hours after putting on the market, but the property market will alter at some point. It might be a gradual transformation or a sudden grinding to a halt, but change is coming, and when it does, properties will take much longer to sell and listings will dry up.
Assume we've arrived at a point in the future where the quantity of new postings has slowed dramatically. Property sellers are becoming much pickier in who they hire as an agent because they know they need an excellent one if they want to sell their home in the first 60 days, much alone the first six months.
Where do sellers look for a real estate agent? They hunt for agents in their region on the internet.
Get the perfect utah real estate photography price at Kaizen Creative.
