Image Optimization is one of the most neglected aspects of SEO, but it does not have to remain like that.The problem is no one talks about it in detail, but we must remember that image search has the potential to drive massive traffic to your website.
In this guide, we will discuss the ways to optimize your images to rank higher on image search results.Importance Of ImagesImages play a significant role in giving context to your content.
Using appropriate images can help the readers understand and engage better with your content and also break large text blocks.As Google is moving towards visual search, we are increasingly noticing images occupy prime positions in the SERPs, often above the typical organic results.However, one thing that you must not forget is to choose the images carefully.
To stand out from the competition, use bespoke, unique, and original images to make your content valuable and communicate your story better.The importance of image search can’t and shouldn’t be ignored.
Poorly optimized images are one of the primary reasons behind slow web pages and making improvements can have a considerable impact on your site’s loading speed and PageSpeed score.Therefore image SEO should not stop at optimizing alt texts; of course, it is one of the main parts of the process, but it is only “one of the main parts.”What are Alt Tags and Alt Texts?You must have heard about optimizing alt texts, alt tags, alt descriptions, and sometimes, alt attributes from SEO professionals.
More likely than not, writing good alt descriptions is all about using your common sense to explain what the image depicts simply.However, we can break down this process into three best-practice rules that you should follow when optimizing the alt text of your images.Be Descriptive and SpecificAlt texts should always be able to describe the content of an image in brief.