To begin with, I would like you to first ask yourself: Why do you think people share content online? It seems like a simple question but when you analyze it and you find that the answer is not simple as it depends on many factors and psychological points of view.
However, in an attempt to answer it, one can elucidate how content plays an increasing role in social media to gain visibility and become a reference for consumers. Content Marketing is all about freely creating and sharing quality content that converts into prospects for customers. The key is to find where the interests of your audience and your company converge.
The first challenge a company must face in its Facebook Content Marketing strategy is deciding what content you are interested in promoting and positioning on Facebook. However, the main challenge is how to design this content to be attractive and get enough feedback. That's why Content Marketing shouldn't be limited to what the brand wants to convey about its products, services, etc., but it should be able to understand what users are eager to learn.
KEY BENEFITS OF CONTENT MARKETING
- We can seduce the audience without using aggressive sales techniques.
- We can make contact with our potential customers and subscribers to create a community around our brand.
- We can increase our potential customers and learn more about their interests and expectations, given their testimony and opinions.
- Increase traffic to our corporate website and our social media channels.
- Improve search Engine Optimization (SEO)
- Gain a better reputation on the net.
As you can see in the graph on the right from the study by Wildfire, photos are the most rated content because they are usually even more expressive than the rest of the content. They are also more relevant (i.e. higher score in the second variable of Edgerank) and in addition, users can directly capture the content of the object: the photo appears directly over the news so that users instantly decide if it is interesting or not and so perform any action to view the content.
The rest of the content (links and videos) requires users to invest time to click through, view the video or investigate the URL content we post which is generally less popular with our fans.
But there are some differences in these results by page type:
- Local or local businesses: Photos are the most popular content, followed closely by videos. The least relevant type of content is links (3 times less popular than photos).
- Companies, organizations or institutions: photos stand out again, followed by 33%. Links are the least popular type of content.
- Brands or products: Images are 7 times more popular than statuses. The rest of the content doesn't reach 1% popularity.
- Artists, bands or public figures: Images are once again the most voted content, followed by statuses (about half of the photos). Links are back on the popularity tail.
- Entertainment: Unlike others, statuses are the most popular content (9%), followed by photos (7.5%).
- Cause or themes: photos are, in this case, 4 times more popular than statuses. Videos and states have similar results.
However, these results do not mean that we should only publish photos and never publish links from our website, but we should consider the following tips when it comes to publications, for example:
1. Plan the content of publications well. Analyze what type of content is the one that has the best reception among fans of your page and design.
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2. Note that quality is better than quantity, that is, it is not about publishing for the sake of publishing, but doing it intelligently, because the commitment of our content is cumulative. If we can get our content to score well on Edgerank, we will have a better position in future publications and vice versa:
3. Always add a description to the content. We have to give clues to our fans and therefore publish something that is of interest to the user.
4. Make sure the statuses and descriptions are longer than 140 characters. On Facebook, the statuses are not the same as on Twitter.
5. Links to other Facebook users (companies, partners, sites of interest). Thus, the content will also be visible on these people's pages or profiles so that they and their friends and fans can interact with our content.
Companies are increasingly aware of the importance of investing in Content Marketing for generating articles on their corporate blogs, and sharing content from their profiles on social networks, newsletters, videos, podcasts, and eBooks that are used as a magnet. for subscribers, and so on.
It's important to focus on adding value to your content so you can become an authority in your field of reference and a channel for attracting potential customers.
Digital marketing industry is seeing enormous growth and every business wants to make online presence to attract more and more customers.
This has created huge opportunity for digital marketing agencies.
But not every digital marketing agency is able to provide one-stop solution to businesses because of lack of manpower and resources.
A white label agency is a platform that provides various services like PPC, SEO, Content Marketing, Facebook Ads, Website Design and more without mentioning their name so that an agency can resell them to their clients’ as their own.
A white label agency offers various benefits like – Wide Variety of services.
Allows time to focus on other Activities.
Content marketing Services are one of the emerging business strategies to gain business visibility and more traffic.
Content marketing helps you to attract customers through engaging and quality content.
Previously content marketing services remains more expensive.
But now many Content marketing Services Discount deals are available at an affordable price to promote your business.
Tamizha Software Solutions provides the best Social Media Discount Deals to Buy Content marketing Services In India.
We help you in creating unique content to generate more traffic to your business.
Remember that your content should be Informative and not so much lengthy and perfect.
The Content Marketing Institute defines the Content Marketing as
… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Online life is more dynamic than ever now.
Content is changing itself on a very major rate and Google is also making some huge announcements for the upcoming years.
If you want to build your reputation, Grow social community, Increase email sign ups or keep your customer’s coming back then Content marketing is the only solution of achieving so.
It is basic human nature to form communities around work, common interests, and passions.
Hosting UGC campaigns to display earned media for your brand to your audience is a great way to leverage the ongoing trends for your brand promotion.
What it did was, it embedded a social media hub on the home screen of its official website which displayed photos of actual users and customers of their real-estate projects fetched from their social media profiles, and thus displays social proof of the quality of their projects.
In order to spread this cause, the brand encouraged the dog owners themselves to post selfies with their dogs using the hashtag #HollywoodSelfie on social media.
During one of its events/conferences in Dubai, SMW actually displayed user-generated social media content to boost audience engagement and interaction with event happenings.
Attendees and non-attendees could share their feedback, opinion, join in a conversation and be a more integrated part of the whole event.
The Promotion Of The Business Is The Key To Success!
Search Engine Optimization (SEO) is the best direction to achieve an online presence.
It creates awareness and interest in the products of the company.Before the era of the internet, the advertisement was through various media appliances like radio, posters, movies, television, etc., which was a bit expensive and not affordable to all.
But with the introduction of Search Engine Marketing (Internet Marketing), advertising has become cheaper and accessible for all.With many leading Search Engine Marketing agencies in Canada, it is essential to hire the best SEO company, or the premier SEO Company in Canada who follow white hat SEO techniques; as the majority of the premier SEO companies in Canada are exclusively designed to provide all kinds of marketing solutions online.Wherever your enterprise is?
And whatever you do, you can count on a few web development services Canada to get a better and a successful result.
Nowadays, in this neck to neck competition, your business needs an online presence.The first step of building a web presence is to design a business marketing website that will help you to get new leads and convert them into new clients, which will help you to make more sales for your company.
