A product/brand manager is responsible for delivering a differentiated product in the market. Everyday multiple products get launched into the market, and hence, one needs to be careful in determining which product needs to be created and how to market in order to stand it out from the rest and make it a success.
A product/brand manager must be adept at making strategies and taking informed decisions based on analytics, volatile market conditions, finances, and other aspects that matter. To master the important functions of product & brand lifecycle, one must take up a professional certification programme in product & brand management, from a reputed institute.
Become an Adept Product & Brand Manager
Product and Brand Management: Two sides of a coin
Why do companies value product and brand management certification in India?
How can a product and brand management course benefit?
Enrol in the right Product and Brand Management program
Key Highlights
Product Manager and Brand manager are two different job roles but are closely related to each other. So, if you master both, you not only enhance your knowledge but also brighten your career prospects. Employers consider such candidates a great asset and won’t think twice before hiring or promoting them.
Product/Brand Manager’s salary in India ranges from ₹ 5.5 Lakhs to ₹ 40.8 Lakhs with an average annual salary of ₹ 18.8 Lakhs.
Product and Brand Management: Two sides of a coin
Brand Manager's and Product Manager's roles are related and overlap in many aspects. Both are responsible for key aspects of the product as well as the brand. They need to work in tandem with each other and also with the product development team and the sales & marketing team.
The day-to-day job of a typical product/brand manager will vary according to the size of the company. Nevertheless, on most occasions, product managers work in larger teams. While analysts, researchers, and marketers assist them in gathering information, the designers and developers handle other key functions of the product lifecycle like designing, developing, testing, etc.
A brand manager needs to create awareness about the product and brand, encourage consumers to perceive the product positively, and associate with the brand. For this, he/she needs to understand the target audience, comprehend performance metrics, analyse consumer behaviours, build brand loyalty and brand positioning strategies, and implement various sales and marketing strategies like influencer marketing, events, and advertising campaigns to build a powerful brand.
Why companies value product and brand management certification in India?
An article on Inc.com says, "According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail."
So, hiring a sloppy product/brand manager could be the worst mistake any company would make.
Product and brand management go hand in hand. Today, companies know the value and need of developing a good product that has market demand and needs. They are also aware that a good product cannot be a success without seeing the light of the day. This is where marketing and brand building plays a major role.
To ensure that their branding budget is well spent, and the product is a huge success, companies want the best product and brand managers who can exceed their expectations. Doing the right course from a reputed institute to upskill your knowledge will make you the best and take you places.
How can a product and brand management course benefit?
There is a constant change in consumer behaviour that happens with respect to any new product in the market. So, product and brand managers need to be on their toes as one small mistake or ignorance can cost huge to the company. Companies these days don’t want to risk hiring product managers/brand managers who are not capable or well-informed.
The demand for qualified product and brand managers is also high due to the increasing number of start-ups. With the right program, you can learn all the key aspects of product and brand management. Some are listed below.
Product Strategy Development refers to the methods and actions used to bring new products to a market or modify existing products to create a new business.
Before launching the product, it is imperative for the product manager to verify the key features of the product, the requirements of the market, and the unique selling proposition of the product. The manager needs to follow some essential steps to develop a successful product strategy.
Consumer Behavior:To become an efficient product/brand manager, it is important to comprehend what the customers want and what sorts of issues, habits, as well as preferences they have. Knowledge of consumer behaviour can be of great help while formulating marketing strategies. It can greatly reduce the odds of bad decisions and market failures.
Apart from understanding the customers before building the product, a product and brand manager must also comprehend their response after the launch of the product. The manager needs to analyse the pain points of the users as well as where they are dropping off.
Product Sales Management:A product and brand manager needs to know how to inspire and guide a sales department in the best possible way. A sales management strategy is of prime importance in case you want your business to be successful. An effective sales management system will enable you to stay in tune with the present industry and survive in a competitive environment. Here product Positions & Branding, Pricing Models & Strategies play a key role.
Add-on Skills: The competition and market for the companies are fierce at present. Apart from domain knowledge, the course equips you with skills like leadership, critical thinking, analysis, persuasion, innovation, influencing abilities, creativity etc.
The course will help you set and monitor key KPIs like customer conversion rate, customer acquisition expenses, features usage, Net promoter score, user churn, as well as customer lifetime value.
Enrol in the Right Product and brand Management Program
An advanced product and brand management course will equip you with the skills and knowledge required to manage all the key functions involved in the product and brand development process.
The right course will help you gain in-depth knowledge and practical exposure as well.
IIM Kashipur offers the best executive certificate program in product and brand management. This program is ideally suited for Executives who want to develop a strategic mindset that revolves around product strategy as a path to business growth. Mid to senior-level professionals working on product development, product management or product strategy roles and professionals from across functions who are a part of the product's life cycle directly or indirectly may apply for the program.
The course will help you:
Understand Key concepts relating to product and brand management
Understand concepts like NPD (New product development), Branding Building, Corporate Branding, Service
Branding, Assessing Growth etc.
Understand and measure the financial impact of NPD and branding.
Understand how to implement different product and brand strategies etc
To know more: https://timestsw.com/course/iim-kashipur-executive-certificate-programme-in-product-brand-management/
So let’s get them started by being crystal clear about the two most common misconceptions related to the word branding:
1- Branding is just not about a particular logo:
A logo Professional logo design surely comes under a big part of any brand, but it is just be called as a tip of the iceberg.
Trademark contravention is very usual because it has several grey areas when it comes to the interpretation of IP rights law.
Coca-Cola's trademark over its bottle's shape, and Fair & Lovely and Emami about its brand line Glow and Handsome are still sub judice.
- You are the registered trademark's owner, and a rival business starts utilizing your mark without registration.- You recognize that a rival business incorporates similarity in wrapping, color, product design, tag lines, brand name or logo, or any other differentiating element.
If you have noticed another business utilizing your trademark, below are some points that might help you to get some legal redressal; Look out the area of business of the infringing mark - This has to be your first step, as the basic test that courts use to look out if the 2 businesses utilizing an identical mark is whether It would cause indecision.- For instance, Kellogg's in the packaged food industry is a well-known mark, so another business in the same industry with the same name will potentially be taken as a trademark infringer, and that can make your argument stern.
- Nonetheless, even if the infringer brand does not belong to your industry, it can still be illusively identical to yours.
It would involve looking out how long they have been in this business.- Also, you should look out how long the violator has used the trademark.
