How do you calculate the Google Ads budget for a client? Find out how to allocate your client's Google Ads budget effectively and how to set up the best bidding strategy. Watch the video now!
How to plan a Google Ads budget for a client? Can you explain in brief what things to keep in mind? Great question. And this is I think one of the most asked questions that how do I allocate or start with a budget. So you got to have a starting budget, right? The way I do I tell my clients is we need to have a minimum of and I'm talking about small clients minimum of 20 clicks per day on your ads now your click could cost you a dollar or it could cost you $50 dependent on the CPC you can't say oh we start with $50 if the click is $50 then you only get one-click a day and nothing is going to happen and every day you are going to get a call from the client what's happening I'm not getting any leads or sales or phone calls and campaign just would not start. So you need to ask your client how much traffic well client doesn't know because he's come to you as an expert.
So start with about 20, 25, 30 clicks per day and then you start scaling it. Once you reach the point of you're hitting your KPIs IE if you are trying to get a lead for let's say $30 and you are achieving that or less than $30. Then you should teach your client the principle of an unlimited budget. And what I mean by that is not to sign away your life or give a blank check to Google. If the client can cope up with more leads or sales then and it is within that $30 or whatever you should just keep on increasing it if you can buy more traffic from your Google Ads and that's what we do is to scale the account once we hit that minimum KPI you then just don't have any budgets it may feel a bit scary for them or you. But this is how you will increase your profitability and the sales and the turnover. So I hope that helped.
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