The China sports drink market size is projected to expand at a CAGR of 4.7% during the forecast period, 2021-2028. The growth of the market is attributed to rising adoption of creative marketing strategies in the country. Moreover, increasing health consciousness is spurring the market growth.
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Rising adoption of sports drinks among people is due to the increase in the awareness about the importance of pre-workout and post-workout supplements. Consumers in the country are increasing their inclination toward fitness activities, driving the sales of supplements.
Increasing number of ready-to-drink products with recognizable ingredients and advanced formulation is driving the growth of the market. Beverages are no longer viewed solely as a quick refreshment across the globe. They have evolved into more convenient nutrient and food supplement products. Rising trend of products that are rich in protein and naturally derived are propelling the consumer segment growth. Millennials are seeking to try new products with wellness benefits. According to statistics, the retail value of canned energy drinks in China increased from 9 Billion yuan (USD 1.39 Billion) in 2009 to 87.5 Billion yuan (USD 13.51 Billion) in 2019. China has acquired prominent share in the energy drink market. Sales increased by 15% year-on-year in 2019 to 64.5 billion yuan (USD 9.96 Billion).
Market Trends, Drivers, Restraints, and Opportunities
- Easy access and availability and rising disposable income are expected to proliferate the market growth.
- The COVID-19 pandemic has hindered the market growth owing to the closedown of fitness clubs across the globe. Moreover, the Delta variant of the virus can disrupt the market growth.
- Rising demand for healthy drinks may provide market players with lucrative opportunities in the projected timeline.
China Sport Drink Market Segment Insights:
Cans segment to account a significant market share
Based on packaging, the market is segregated into PET bottles and cans. Sport drinks are available in both canned and bottled, are now widely available in China, from supermarkets and hypermarkets to convenience stores, grocery stores, bars, nightclubs, and online. They have seen a surge in popularity among its primary consumers, including gym goers, athletes, the working class, and school students who prefer a boosting beverage to recover energy and stay awake. China's beverage market remains fertile, with its energy drink segment and vast market attracting many businesses.
Convenience stores segment to hold a major market share
On the basis of distribution channels, the China sport drink market is divided into supermarkets/hypermarkets, convenience stores, online retail stores, and other channels. The convenience stores segment is anticipated to account for a large market share owing to easy availability.
Competitive Landscape
The major players in China sports drink market include AJE Group, PepsiCo Inc, The Coca-Cola Company, Lucozade, DANONE, Staminade.
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The global sports drink market size is expected to reach USD 54.9 billion by 2025, according to a new report by Radiant Insights, Inc., expanding at a CAGR of 8.6% over the forecast period.
In addition, rising health awareness among the younger population is expected to fuel the market growth.
They are focusing on innovation of new flavors and addition of value to their products by including more health benefits, in order to widen their product portfolio.
Furthermore, increase in the number of health clubs and fitness centers are expected to propel the growth of the target market.
This trend is projected to continue over the next few years • Countries such as Germany are considered to be the major markets for sports drinks, due to high disposable income of the consumers, followed by India, China, and Japan • The industry is highly competitive due to presence of the main players including PepsiCo, Coca-Cola, Sportade, Pocari, 100Plus, and Lucozade • Various manufacturers are focusing on new product launches, capacity expansion, and product portfolio extension to estimate existing and future demand patterns from upcoming application segments.
Industry Value Chain Analysis 3.3.1.
Global Sports Drink Market is valued at USD 23.13 Billion in 2019 and expected to reach USD 31.90 Billion by 2026 with the CAGR of 4.7% over the forecast period.The Global Sports Drink Market is projected to witness significant growth over the forecast period due to its use to enhance the performance, endurance and allow athletes to do rigorous exercise and increase in population and disposable income.Scope of Global Sports Drink Market Report–Sports drinks are beverages that are specially formulated to help people rehydrate during or after exercise.
It can help meet nutrition recovery goals by changing fluids and electrolytes lost in sweat and helping to replenish glycogen stores.News:Gatorade Pumps Big Budget into Star-Studded Campaign after PepsiCo’s marketing Pull-BackFebruary 24th, 2020; PepsiCo revealed that 2020 would be a year in which it pulled back on some of its marketing spends.
But its sports drink brand Gatorade has just funneled big budgets into a start-studded campaign designed to take it through to the second-half of the year.
It had hinted that the likes of Doritos, Cheetos, energy drink Rockstar and Pepsi Zero would be the beneficiaries of continued spend and it seems Gatorade can be added to the list as it launches a major advertising campaign featuring a host of sporting stars.Coca-Cola Launched Sports Drink Powerade in IndiaJune 19th, 2019; The local arm of American beverage maker Coca-Cola on announced the launch of its sports beverage Powerade that will compete with rival PepsiCo’s Gatorade.
On the basis of country level, market of Sports Drink is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.Global Sports Drink Companies–Pepsico, Coca Cola, Monster Beverage, Arizona Beverage, Abbott Nutrition, Glaxosmithkline, Living Essentials, Britvic, Extreme Drinks, AJE Group, OthersIncreasing Demand for Soft Drinks is One of the Major Factors Driving the Sports Drink Market Share.The sports drinks market is expected to witness a significant growth owing to its increased use as it helps to enhance the performance, endurance and allows athletes to do rigorous exercise.
The growing inclination of people towards physical fitness, the number of health clubs and fitness centers has come up in the recent.
Global Sports Drink Market – OverviewSports Drinks are flavored beverages that contain carbohydrates (usually sugar) and minerals such as sodium and potassium.
Making better decisions with Sports Drinks and hydration can result in improved performance, recovery and injury prevention.
With all the fluid-replacement options on the market, experiment with which drinks hydrate you the best for your workouts.Access Report Details @ https://www.marketresearchfuture.com/reports/sports-drink-market-1156Different statics demonstrate varied, mixed opinions; some say Sport Drinks are vital, others say it is not.
Just for instance – A vague statics say - Before the rise of Sports Drinks, athletes and everyone had only choice - water when we exercised or during the training.
To make matters worse, recommendations once aimed at endurance athletes have now trickled down to anyone who exercises.
“Sport Drinks are vital or not” will always remain a topic for the never ending debate.Despite of all such debates and arguments making their rounds across the continents, Sports Drink Market is flourishing rigorously and thriving thoroughly.According to a recent study report published by the Market Research Future, The Global Market of Sports Drinks has increased its market growth in recent years and is expected to grow at a rapid pace during the forecast period.
