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How Do You Make Amazing IGTV Videos?

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Earth Techy
How Do You Make Amazing IGTV Videos?

How Do You Make Amazing IGTV Videos? Ideally, every video you make on IGTV should have a teaser, title screen, cliffhanger, and call to action. A teaser is where you introduce the subject and talk about the episode's format or content.

Instagram has become one of the fastest-growing social media platforms. Its popularity has led brands to experiment with shoppable Instagram content, IGTV videos, and more and identify what works best for them. Nowadays, just sharing videos is not enough and brands are constantly working on optimizing the length of Instagram videos to produce the best marketing results.

There is no exact shot length optimization that works for all types of Instagram videos, and you need to understand the type of video and then determine the most likely duration.

Also, simply focusing on the length of the video won’t be enough, and you need to understand basic audience psychology. That way, you will deliver interesting video content types that match your target audience.


Videos on Instagram Feed

Of all the different ways to post videos on Instagram, videos in the feed are the most important. That’s because the videos posted in this section determine the first impression of potential viewers who visit your profile. Since these types of videos stay in your feed for a long time, you need to make sure they align with your brand values and the overall theme of your page.

Instagram limits the length of its feed videos to one minute. If your video is longer than that, the app will give you the option to select a 60-second frame in the video before posting it. All you have to do is tap on the ‘+’ icon on your profile, select a video and click on ‘next.’ There will be a ‘crop’ section next to the filter, and you can choose before posting the video.

However, it may not always be possible for you to get your message across in just 60 seconds as a brand. You can then create a carousel post with ten smaller videos in a single post. That way, you’ll trim the original video to ten (or less) 60-second posts, and your viewers can swipe to see them all.

With video editing tools like FlexClip, you can easily create interesting IGTV videos even if you have no video editing experience. Alternatively, you can create a video on IGTV and post a preview of the same on your Instagram feed. That way, your followers can view the video without downloading a separate app.


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