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The Five Cornerstones of Effective Property Investments

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Craig Upton
The Five Cornerstones of Effective Property Investments

With average UK property rental prices at an all-time high, the appeal of buying into the BTL market among investors is understandable. Particularly when it comes to flipping homes in need of repair, there is good money to be made on today’s ultra-competitive private lettings market.


Even so, diving into major purchase decisions like these without careful forethought is not advisable. According to those who know the private lettings sector best, there are five equally important contributors to all successful BTL property purchases.


1. Finding the right area

Nothing matters more than location and looking to buy into the BTL sector. But what matters most is analysing not just the current state of a region’s BTL market, but projections for its immediate and long-term future. Just because a specific locality is booming today does not necessarily mean it will be a profitable place to own a BTL property tomorrow.


2. Beware bargains that seem too good to be true

Where a property in a questionable state of repair is being sold for a suspiciously low price, exercise caution and common sense, picking up uninhabitable properties, renovating them and letting them out for long-term gains is the goal of many BTL investors right now. But where there are major structural issues at play, the extent of the renovations required could turn the whole thing into an entirely unprofitable venture. If it seems too good to be true, it most likely is.


3. Don’t set your sights too far afield

Ideally, you should be setting your sights on a project located no more than an hour’s drive from your home. Technically speaking, it is perfectly possible to employ a site manager and a lettings agent to oversee things on your behalf from any distance. Even so, it will always be more complicated and time-consuming to manage a project in an almost entirely ‘hands off’ capacity from a remote location. Do not overlook far-off investment options entirely, but prioritise those in your locality.


4. Acknowledge your capabilities and limitations

If this is your first BTL investment, seek independent advice and support from the right people. Speak to an established broker to discuss the funding options available, and ensure you are in a comfortable financial position to cover the full costs of the project. If possible, consider starting out with something small and in need of modest repairs/renovations at best. Try to avoid the temptation to dive in at the deep end, as you may end up biting off more than you can chew.


5. Find the right lender for you

Joining forces with an established independent broker will also help you find the perfect lender to suit your requirements. There are countless funding options available for BTL investments and subsequent property development projects. Some are short-term in nature; others can be repaid over the course of several years (like a specialist Buy To Let mortgage). Which represents the right option for you will be determined by your current financial circumstances, your personal preferences and your long-term objectives.


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Craig Upton
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