If you want to achieve your business goals, just having an e-commerce website isn’t enough. With a smartphone in everyone’s hand, having a mobile app is a no-brainer. Not even a responsive e-commerce website would do, the features it provides cannot match the features and uses of a Shopify mobile app.
With practically everything available online, standing out from the crowd is increasingly challenging. Business owners know this and are always striving to do things differently to attract customers.
Shopify website owners who need to go mobile have a natural option of making a Shopify store mobile app. Though there are other options available, the features, ease of use, functionalities, and syncing options offered by Shopify are second to none.
Why Shopify website owners need a Shopify mobile app
Just having a website doesn’t work- Websites do have their advantages, but their limitations mean you have to shift from e-commerce to m-commerce. These days, more than 70 percent of all online searches are done on smartphones- you cannot ignore these potential users, right? Also, it is much easier to find what you want on a smartphone screen, as the product information provided is brief and to the point.
Helps increase conversions and sales- Shopify has many features that allow you to give your customers a great shopping experience. Shopify helps you make the checkout experience as smooth and easy as possible. For those who’ve abandoned their carts, Shopify helps you market to them via unlimited push notifications prompting these cart abandoners to make their purchase. Furthermore, you can also integrate Facebook remarketing ads into your Shopify mobile app for the best results.
Helps enhance customer retention- Customer retention is not easy, especially with so many competitors in the market. If you want to retain your website customers, you will need their contact details. With an app, however, these details are available easily as people are more willing to trust an app than a website. Besides, you also have features like push notifications, geo-fencing, and advanced analytics to help you conceptualize, design, implement and monitor your customer retention campaigns.
A smart marketing tool- Your Shopify app is an extension of your Shopify website. With a Shopify app, you can communicate directly with your customers. You can interact with them and help them choose the right product. Besides this, you can use useful tools like customized offers and discounts, push notifications, and retargeting to help increase sales. After all, you aren’t just selling things, you are helping your customers make the right choice.
Helps boost your brand image- Just as your website, your app is an extension of your brand. When people have positive opinions about your service, they naturally tend to recommend it to others. With time, people start to download your app without being prompted by you, just based on your brand’s image.
Customers prefer mobile apps- For customers, using a mobile app is more convenient than using a website. In fact, almost 90 percent of mobile users would prefer downloading an app to using the browser.
In the end
For Shopify ecommerce websites, a Shopify mobile app is the natural option. It not only is an extension of the website but also helps you convert and fulfill your customer’s requirements.
In fact, you can also make a Shopify mobile app yourself with Swipecart. This SaaS platform helps you make an app without you needing to know any code. Visit Swipecart today!
