Analyzing hashtags is a key aspect of social media marketing as it provides valuable insights that can help in developing effective marketing strategies. Even so, analyzing millions of tweets to gain analytical insights is a tedious task. Imagine going through every tweet and maintaining a record to conduct an analysis, sounds tiresome right!
Twitter provides you with the option to get analytical data to analyze engagement metrics. But Twitter Analytics can only provide you with analytical data for the past 28 days. You cannot monitor the engagement metrics in real-time.
Native Twitter Analytics
Fortunately, Twitter provides you the necessary tools to help you monitor your Twitter profile performance metrics in the form of native Twitter analytics. To access native Twitter analytics, just follow these simple steps.
1. Log into your Twitter account
2. Click on ‘More’
3. Click On Analytics
And just like that, you can monitor the performance metrics of your Twitter profile.
After you log into Twitter analytics, you will have access to various insightful statistics that are categorized into four sections.
Home: The home section of the analytics provides a comprehensive overview of your monthly performance and engagement statistics including top-performing tweets and influencers that engage with your account.
Tweets: The tweet section provides performance metrics of tweets posted in the previous month and includes these statistics: likes, retweets, replies, impressions, reach, engagement rate, link clicks, and more.
Videos: Similar to the tweets section the videos section provides engagement statistics on your videos including total views, completion rate, total minutes viewed, retention rate, and more.
Conversion Tracking: The conversion tracking section helps you track mobile and website-based events. But it requires you to install a tag on your website or app.
To track, monitor, and analyze hashtags and to gain hashtag analytics with valuable insights you need an effective third party Twitter analytics tool.
TrackMyHashtag
TrackMyHashtag is an amazing paid hashtag analytics tool that can provide comprehensive insights in real-time. You can track any hashtag and analyze the engagement metrics in real-time. It can also provide you with comprehensive PDF analytical reports along with Excel/CSV files for analyzed tweets.
Let’s dive into some important hashtag metric that TrackMyHashtag provides,
Reach and impressions
It is essential to analyze the reach and impressions of your content. It can help you evaluate your overall social media presence and analyze the number of users that actually viewed your content. TrackMyHashtag can monitor the reach and impressions to provide precise metrics in real-time.
Popular and trending hashtags
Trending hashtags can help attract more engagement but not every hashtag can help you achieve that. TrackMyHashtag can help you track popular and trending hashtags relevant to your domain. You can leverage these hashtags to target specific audiences with similar interests.
Real-time engagement metrics
Not tracking your engagement metrics in real-time can result in missed opportunities or worse, letting an issue or complaint escalate into a social media crisis. TrackMyHashtag can help track social media conversations related to your brands with hashtags or specific keywords.
Lists of influential accounts
Influencer marketing is one of the most sought-after paid marketing channels in social media marketing. TrackMyHashtag can help you identify influential accounts or users that engage with your account. TrackMyHashtag can further analyze the engagement metrics of those influencers to help identify the advocate to promote your brand.
Identify resonating content
Developing an impactful content strategy is something that even seasoned marketers struggle to achieve. TrackMyHashtag can help you identify resonating content topics to plan an engaging content strategy that not only attracts new users but also keeps the existing followers engaged.
Analyze competitors
A successful competitor to imitate can help you maximize social media success. Analyzing your competitors can help you implement proven strategies that minimize risk and boost your social media presence. It can also help you avoid making the same mistakes as your competitors.
Optimize your posting time
The average lifespan of a tweet is between 15-20 minutes and if you do not time your post correctly. TrackMyHashtag can analyze your past tweets and identify the time-frame when your users are most likely to engage with your brand.
Closing Thoughts
TrackMyHashtag is an effective paid hashtag analytics tool that can provide comprehensive insights to boost your brand’s social media presence. You can leverage the insights to plan an effective content strategy or run a successful social media campaign. Do give it a try!
Hashtags are the go-to means for encouraging users to engage with a brand.
The intention was to help users categorize content, thus making it easier to navigate and find relevant content.
Since then, hashtags are always used by brands and B2B marketers to promote their brand on Twitter.But why do brands and marketers incessantly use hashtags?Using popular and trending hashtags can help in increasing the reach and visibility of your content.
Once you have established yourself on Twitter, you can create a branded hashtag to generate brand awareness and to build a community around it.Monitoring and tracking hashtags with an effective hashtag tracking tool can provide access to valuable insights.
Identify the right influencers- Influencer marketing is now more popular than ever and marketers are willing to invest more compared to other paid marketing channels.
Influencers are social media celebrities that can sway user decisions in your favor.
To increase the engagement and the reach of your brand, you have to understand how the audience uses social media, and how to communicate with them efficiently.
To increase the audience and your reach, try to use some handy tools to identify Twitter hashtags.Twitter hashtags are beneficial to the organizations and help them connect with their target consumers.
Here are some of the best hashtag tools for Twitter.Types of HashtagsThere are different categories of hashtags, those are namely: lifestyle-based (#winter, #fashion, etc.
), event-based (#ModCloth, #sale, etc.
To promote your product and brand, you can always research to check which hashtags are trending.Hashtag research toolsYou should do thorough research to find out the best hashtag that will attract your target audience.
Each of the tools has their benefits and issues, so thoroughly read all the tools to decide, which one is better for your use.TwitterTwitter is famous for hashtag trends.
Now the Instagram users have the ability to follow hashtags.
However, this company also claims that this new method and this will enable all the users to discover photos, videos as well as new people on the photo-sharing platform.
To find the hashtags that users need to follow, as well as they need to search for the topics of their interest or need to tap on a hashtag from posts of any other subscribers.
If the user decided to unfollow any particular hashtag then that can also be done easily by tapping on the screen.
These are few examples of hashtags that also represent the many interests as well as passions of our community” the company introduced this option to attract users; through this new option, posts are even more discoverable.
Of course, the company has also started rolling out the feature for both iOS as well as Android users.
Keep up your Hashtag game strong.
Hashtags have become an integral part of social media marketing strategies.
Social media is constantly evolving and to reach directly to your target audience you need relevant hashtags.
Here's our opinion on the same.Read More - Power Of Hashtags In Social Media Marketing
Also consider visiting their page and giving them a like or two.
It will go along way when it comes to creating long-term relationships with your page.
Get high-quality followers, likes, and views at an affordable cost.
Running multiple instagram business accounts can be a hassle.If you have, our army of real looking accounts starts liking your new photo.
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Hashtag owners and lover's strategy is the best one for those who want to increase their engagement.
A social manager has to do more than just generating leads through social media.
A digital marketing company does not just need a great social media manager with lead conversion skills but also expects a person who is updated with the current trends of the industry.
Every social media manager has to be in sync with the social media trends and also, what s/he can do to apply them correctly.
Analyze every step carefully and make sure that social media advertising is executed properly and yields a greater return on investments.
Human errors are possible if there is too much social media posting on one’s hands.
Keep a close eye on your competitorsNow, this doesn’t mean that you have to be a detective and constantly keep checking what your competitors are doing!
