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Trends in Digital Marketing to Follow in 2022 - Video Marketing Investment

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Stealth Technocrats
Trends in Digital Marketing to Follow in 2022 - Video Marketing Investment

As everything is evolving and continuously growing, it is no wonder that the digital marketing industry lies at the top of the list. Earlier, it was artificial intelligence, data-driven marketing, and voice search engine optimization that appeared to be ambitious concepts. But with time, they soon transformed into the best digital marketing trends in South Africa. This has somehow made businesses evolve their way of creating, using, and measuring the efficacy of their digital assets. All brands and organizations are looking forward to staying ahead in the game and capitalizing on the future of digital marketing. Therefore, if you want to stay ahead of the curve, then here are a few digital marketing trends for 2022 listed below that will help you understand how to boost sales. 


Video content marketing has been popular for decades and digital marketing agency South Africa like Stealth Technocrats have indicated that it will continue to be dominant. If you think that it's not true, then remind yourself that Youtube is still the second largest search engine to exist and its popularity is growing immensely. The platform is seen evolving from a simple video-sharing site to a full-fledge search engine where people seek help related to their diverse queries.


Besides YouTube, other platforms like Tiktok, Instagram, and Vimeo have also gained a prominent position. The marketers predict that investing in video marketing will be optimistic for it promises a great Return on investment (ROI). Besides, it helps in promoting one's brand, generating leads, and helping businesses to establish brand partnerships.


Read more: 20 Digital Marketing Tips for Online Marketing Success

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