Do you ever find yourself standing outside a restaurant, trying to decide what to order? If so, you’re not alone! More and more customers are using their smartphones to look up menu items, read reviews, or even place orders while they wait in line inside your business. You can use digital menu boards to change that, bringing in new customers and boosting your revenue with the following five benefits of outdoor digital menu boards.
1) Improve Customer Satisfaction
As new customers walk up to your store, they are greeted with friendly menu descriptions, photos and prices. Your outdoor digital menu boards also make ordering easier and more efficient; they help reduce wait times in line and thus increase customer satisfaction. They’re also incredibly affordable; compared to other forms of advertising such as newspaper ads or television commercials, an outdoor digital menu board costs very little upfront. It’s a good way to drive more business without draining your budget. As you begin to see profits rise, you can increase exposure by buying ad space on more screens in nearby areas. The result is that customers are happier while businesses see increases in revenue month after month. It’s a win-win situation all around!
2) Create an Inviting Atmosphere
When you’re building your brand, making people feel welcome should be a top priority. This means creating a welcoming environment for everyone, including potential customers and current customers. Putting up outdoor digital menu boards and outdoor signage solutions can go a long way toward doing just that. Your board can be designed to catch people’s attention from across the street, but it should also inspire them to come in and get more information. If you want people to spend money with you, they need to know what they’ll find when they walk through your doors. Make sure that includes plenty of delicious food!
3) Save Money
Most importantly, digital menu boards can save you a lot of money! From their ability to change prices based on traffic and sales data, to their reduced maintenance costs compared to traditional menu boards, an outdoor digital menu board could be your ticket to more profit. And with customers spending just 3-5 seconds deciding whether or not they’ll make a purchase when they see your menu board, no one should argue with what great ROI these things provide. If you have questions about how digital menu boards can help boost your bottom line, contact us today for a free consultation. We’d love to tell you more about our products and how we can help increase your restaurant's revenue! Whereby they are open all year round thus enabling them to cater to tourists as well as locals; which is why in some countries there are strict laws that control opening hours during busy periods such as Christmas etc.
4) Increase Sales
You might think that outdoor digital menu boards and touch screen digital signage systems are just for advertising or branding purposes. And while they can be used in that capacity, they can also have a real impact on your bottom line. Studies show that customers who use digital menus tend to order up to 20% more items than they otherwise would have. That’s good news for everyone—your restaurant will sell more and so will your patrons! By making an effort to display menus outside your doors, you can capture all these potential sales from passersby and those dining at nearby restaurants. The only thing standing between you and a lot of extra revenue is an attractive, easy-to-read menu board.
5) Provide Information about Daily Specials
Studies have shown that people are more likely to visit a place if they feel as though they can get something unique. With menu boards, you can draw potential customers in with daily specials and promotions. Some menus even offer discounts on things like meals or drinks if you purchase more than one item—that’s a great way to encourage patrons to add more food and drink items to their orders. The possibilities for creative pricing strategies are endless when it comes to digital menu boards. For example, some restaurants will feature a happy hour special where certain menu items are discounted for a set period each day. And because these deals aren't available at any other time during that day, your restaurant is more likely to stand out from competitors' locations nearby.
Once a customer has entered your drive-thru lane, there is nothing more critical to optimizing your bottom line than your drive-thru Digital Menus.In addition to spelling out what’s on the menu, they also need to covey what today’s special offer is, and the overall layout needs to be carefully construed so as to nudge your customers to spend just a bit more at your QSR than he might otherwise have intended to.
And, if you advertise or if your organization is composed of more than one location, the style displayed must be consistent throughout to support your brand.Placement is CriticalVertically oriented drive-thru Digital Menu Boards have proven to be the most effective with customers, and most peoples’ attention tends to focus on the right side of the board, so that’s where to place items that you want to quickly move.
If for whatever reason you do end up deploying a horizontal Digital Display, the “sweet spot” for this variety is in the very center of the board.Your car-side drive-thru Digital Displays will, by their nature, be smaller than those in your dining room, so it’s important to carefully choose what to highlight.
And, your customer has to devote much of her attention to safely operating her vehicle, so you’ve got to make it as easy for her as possible.
Clutter must be avoided at all costs, and items that are similar to each other should be displayed adjacently.
At the same time, you need to present a consistent message to your customers, so despite the size differential, the inside and drive-thru Digital Signs should be stylistically similar.Grabbing them right by the Taste BudsNowhere does the phrase, “one picture is worth a thousand words” carry more weight than it does with food.
However, the right technologies can help your business stand out, and among these is touch screen digital signage, a versatile solution that can be used as a kiosk, an interactive tool for way-finding or delivery of information, a self-service platform, and much more.
Why touchscreen digital signs work Unlike static signs, which are meant only to be viewed, usually from afar, touchscreen digital signs invite your customers to interact with your business.
The touch screen digital signage can help you save money in the long run by eliminating the need to produce and purchase static signs every time you have something new to offer or promote.
With the right digital signage software, you or your in-house team could create one-of-a-kind custom digital signs that can best showcase your content.
Invite customers to interact with your brand A touch screen digital signage can be effective at encouraging customers to get up close and personal with your brand.
This way, conversion rates may increase, since your customers have a better way to properly learn and understand what you show to them.
