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Direct Selling Industry Needs Digital Transformation to Remain Innovative

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Epixel MLM Software
Direct Selling Industry Needs Digital Transformation to Remain Innovative

The direct selling industry is an innovative business that offers direct contact with the customer. It has the ability to be competitive in a tough market. Digital transformation ideas are necessary for the great success of direct selling business. Digital transformation is an important concept in direct selling business that transforms various aspects of the business with great technological alternatives. Digital transformation can lead companies to become more profitable and successful as it improves their products, processes, customers' experience, strategy, etc. 


Customer data platforms (CDPs) are a new type of technology that has been gaining popularity in recent years. The Customer Data Platform is a key factor in enabling successful digital transformations. With the help of CDPs, direct selling organizations can gather and organize information about their customers in one place. A CDP is basically a centralized customer data infrastructure from all sources such as CRMs, e-commerce platforms, POS, mobile applications, or data from social networks that can be leveraged to benefit various business processes. A CDP enables businesses to use the same customer database across multiple channels and operations including sales, marketing, and customer service teams who may access it at their convenience.


The shareable shopping cart is a new digital transformation concept for direct selling distributors to bring in new customers and enhance their shopping experience and also boost conversion rates and AOV. Shopping carts are a fundamental part of the e-commerce process. When an online shopper adds items to their cart, they have taken one step closer to making a purchase. However, many shoppers abandon their carts before finalizing the transaction and making a purchase. A shareable shopping cart is an easy way for customers to share what they're looking at with friends or family members so that more people can contribute ideas about what products might be good for them. 



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