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Email Automation

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Robbie Kohli
Email Automation

Email automation is a powerful tool that can help to reach the right audience at the right time. Conveying the right message in the right context and at the right time can work wonders for your business. You can have the necessary freedom to prioritise urgent jobs at hand by sending automated emails. Email automation can help you knock on the correct digital doors at the right time in the very time-sensitive communication environment of the modern digital era. You may target customers based on their behaviour, preferences, and prior purchases when you integrate your website analytics with your email marketing software. The experience of each consumer may then be tailored, and your automated advertisements will be more pertinent. You may even build a series of automatic emails using email automation to strengthen your relationships with clients and expand your business. enhancing the sales funnel's effectiveness as a marketing channel for email marketing.

All types of teams are experiencing a change in how they operate due to automation. A 2017 study of information workers found that respondents thought automating email marketing may increase worker productivity:


  • 69 per cent of respondents thought automation might lessen wasted time.
  • 59 per cent of respondents claimed they could save at least 6 hours a week if their job's monotonous tasks were automated.
  • The time they would save would be used, according to 72%, to concentrate on tasks of greater value.

This may result in less time being spent manually creating email lists and scheduling communications for email marketing teams, for instance. Team members might instead utilise that time to concentrate on other crucial activities, such as in-depth client relationship building.

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Robbie Kohli
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