For marketers and business owners who are tight on time, automated emailing is a blessing. Here are a few excellent justifications for email automation.
Save time
It goes without saying that sending automated emails to a large number of subscribers at once will save you time. Therefore, it is not necessary to perform the same actions for each subscriber separately. The nice part is that you may still modify the content of your campaign.
Make the most of email marketing
To connect with as many subscribers as you want, whenever you want, you can develop automated email workflows. In this manner, even a one-person marketing team may generate sales from the top to the bottom of the funnel.
Increase customer retention
An excellent technique to rekindle your relationship with subscribers who haven't opened or purchased from you in a while is through email automation. Automated win-back emails—campaigns created to persuade inactive recipients to reengage—are used for this.
Build great relationships with customers
Businesses may create automated emails that are incredibly relevant because they have data in CRMs about their subscribers. Automated emails receive 300% more hits than promotional messages, something that many businesses are good at.
Personalize your customers’ experiences.
Research backs up what most marketers already know: Customers love personalization.
90% of consumers find personalized content very or somewhat appealing. The leading type of personalization experience that marketers use is email. With automated email programs, you can even create a series of automated emails to help grow your relationships with your customers—and your business. Improving email marketing efficiency as a marketing channel through the sales funnel.
It’s Automatic
An email workflow's ability to operate autonomously is one of its main advantages. Once they're configured, you may select a specific set of conditions to start the workflows, and they'll start working. No one needs to press the send button. The email automation will run nonstop for you.
Nurtures Leads
Some companies ask their sales personnel to get in touch with fresh leads right away before they get cold. But it's possible that these leads aren't quite prepared to hear from a salesperson just yet. Contact may not want to speak with your sales staff just because they got a free how-to manual from your website.
Email workflows nurture your leads by responding to their inquiries with relevant resources and information. The contact will learn more about your company and be more receptive when your sales staff approaches them later on if these emails are pertinent and interesting.
Benefit your sales team
This is a significant gain for both your sales team and marketing team because email processes are made to nurture prospective customers. There is a greater likelihood that the lead will be interested in what your company has to offer because they can see which emails and materials the lead has interacted with.
Employees will receive internal emails from some email workflow platforms, such as HubSpot, if and when an email receiver takes a particular action. For instance, completing a free demo form would indicate that a person is prepared to be approached by a member of your sales team. So that they are aware when it is time to pick up the phone, your process might then automatically send them an email.
Relevant to the email recipient
You may make sure that your email workflows are entirely pertinent to the recipient when you first plan them. Nothing is more aggravating than receiving numerous emails from a business that aren't personalized for you. They're useless, filling up your inbox, and irrelevant. Most people will either unsubscribe or immediately forward your emails to their spam folders.
