Michael Peter
There are many other benefits beyond the obvious: automatically taking tasks off your schedule. You may be surprised how the following can help you long-term.
- Automated Marketing Strategy: If you are manually sending out an email newsletter every week or every month, how many customers can you reach at one time using your existing staff? If a great deal more opt-in to your mailing list, will you be able to stay on schedule?
- Email automation systems help you grow your marketing efforts. If you’re used to working with email automation systems, you can set up a welcome email anytime someone joins your mailing list or newsletter. You don’t need a warm body to complete the action. Once customers take any of the activities you’re tracking, they’re automatically integrated into your system, and the automated email goes out without making any additional demands from your staff.
- Clearer Work Schedules: Automated marketing also frees up time for your team members. They can pay attention to other aspects of their jobs, like building relationships with customers rather than responding to new orders.
- More Meaningful Customer Relationships: Marketing isn’t just about acquiring new customers. It’s also about maintaining an existing customer base that continues to buy from your business.
- Email automation systems will help you boost your revenue by retaining customers. You can automate requests for feedback, set up exclusive offers, and send re-engagement campaigns to increase the frequency at which your customers purchase. All of these strategies work in tandem to maximize customer lifetime value.
- Personalized Marketing: With automated marketing, the right message gets sent to the right person at the right time based on triggers and behaviors. People love getting personalized emails; they associate them with brands that care about them and are concerned about making them feel special.
Around 91% of customers are more likely to spend money on a brand that remembers them and provides offers and recommendations relevant to their preferences. Automated email series are a great way to personalize the experience for your customer base.
When you create an automated email series, you can continue building relationships with your customers while they’re receiving targeted offers.
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Michael Peter
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