The market swing in dietary supplements reflect new research clubbed together with existing health conditions. A look at the nutraceutical market makes it clear that there, are products for especially supporting specific health conditions for the heart, lung, diabetes, pregnancy, etc.
There are supplements in form of tablets, capsules, soft gels, gummies, and powders, specifically for women, men, and women over 40; for children, and for the aging. Plus those into sports, bodybuilding, and dieters. Also, for skin and for hair care. General health supplements for all-around health and nutrition are available as well, categorized by age group and gender.
It's worth looking at some glaring facts related to the nutraceutical market:
With the aging population on the rise, there is a huge demand for products that help preserve aging health. These come in the form of antioxidant formulas, and anti-inflammatories. Plus, products help support eye health and brain health, alongside, cardiovascular support products.
There is an increased inclination and increase in menopausal support products, in response to the negative research around hormone replacement therapy.
The need for exercise programs, diets, and supplements to aid in weight loss would continue in the future.
Sales of vegetable capsules, sourced from a specialist vegan capsule manufacturing company are on the rise. You can find consumers who are typically vegetarian-oriented. They hate eating animal-based products and like more vegetable-type capsules.
There is also a demand for kosher nutritional supplements.
The glucosamine/chondroitin market is quite alive and kicking. It represents a massive portion of this industry. An increasing number of people are looking for essential fatty acid (EFA) formulations.
There is additional research being carried out on botanicals and the herbal segment. This industry is hot and growing.
Green foods are yet, one other very hot segment.
The high-protein, the low-carb trend is of course influencing supplements both in conventional and powdered forms. These are basically found in meal replacement drinks and in blends focusing on the fitness industry.
Men's health is today getting greater attention. Multiple vitamin and mineral supplement, custom-made to give specific nutrient support for men is on the increase.
Thoughtful Business Strategy
Apart from giving the consumer a quite informed and personalized nutritional supplement choice. From a business point of view; coming up with a targeted demographic or a health product for a specific health condition is critical to sell a product. A supplement capsule manufacturing company should know who is going to buy the product. So that it ends up marketing specially to those consumers. Advertising and marketing get highly exclusive, targeted. And more vitally, ads will do well when geared to a specific target consumer audience.
Integrated Supplementation Approach
No two individuals are the same in terms of their supplementation needs. A one-size-fits-all dietary solution will not be applicable to all. Biological individuality asks for looking on, an integrated supplementation approach. An approach that addresses metabolism, lymphatic function, blood circulation, skin health, detoxification capacity, digestive function; immune function. Not to mention genetics and heredity, exposure to environmental toxins, and also culture. Some related causes of nutritional deficiencies have roots in psychological and physical stressors, activity levels; age, weight, gender, lifestyle, habits & sensitivities, etc.
The Final Word
A personalized approach is called for, that will lead to prescribing a mix of dietary supplements for individual needs. During the last some years, the shift of nutritional market research has been on deficiency disease prevention. To emend health and chronic disease prevention. Research, along with the demands of the rising health-conscious consumer, is resulting in more highly customized food alternatives. Together with nutritional prescriptions to meet individuals' unique needs. The challenge for nutraceuticals in the coming time, will be to offer custom-choices for specific health conditions.
