The concept of giveaway marketing has been around for a while, but businesses have only recently started to harness its power.
In this article, we will focus on how you can use giveaway marketing with video ads to reach your business goals. With video being one of the most popular content formats, it's a great way to reach your target audience and get them interested in your prize.
Let's get right into it.
The video creation process
The first aspect to consider in a giveaway is the video creation process. This is a sticking point for many businesses, as video can be time-consuming and expensive to produce.
There are two different ways you can go about creating videos for your giveaway campaign:
- You can hire a professional videographer to create high-quality videos for you.
- You can use video editing software to create videos yourself.
While the first one might lead to great results if the professional you choose is experienced, the second option is usually more affordable. Most importantly, it can still lead to top-notch results if you put in the time to learn how to use the specialized software properly.
How videos can you help create a giveaway that will help you reach your business goals
By creating a video that showcases your prize and explains how to enter, you can reach a wider audience and encourage more people to take part in your contest.
In addition, you can use video to tell your story and explain why your business is worth supporting. This will ensure that your giveaway has substance and meaning and will ultimately help you reach your business goals, as more people will know why your company (and giveaway) exists.
The different types of video ads you can use for your giveaway
It's also worth mentioning that not all videos are created equally. There are different types of videos that one can use for different purposes. When it comes to giveaways, you'll want to use a video that is both attention-grabbing and informative.
An explainer video is a great way to introduce your company and explain what you do - in a concise and engaging manner. This type of video is perfect for those new to your business or who need a refresher on what you offer.
On the other hand, creating an instructional video will show people how to enter your giveaway and will help to increase the number of participants. This type of video is beneficial if your contest requires a lot of steps or if the process is something that people are not familiar with.
Last but not least, customer testimonials are a great way to show people that your company is legitimate and that others have had success with your products or services. These videos can increase confidence in your brand and encourage more people to take part in your giveaway.
Tips for creating effective video ads for your giveaway
Whether you enjoy the benefits that a self-employed job brings you or run a corporate business, you'll find that giveaways are a great way to increase brand awareness and reach new customers.
Video ads can be an integral part of your giveaway marketing strategy when done correctly. Here are a few tips to help you create compelling video ads for your next giveaway:
- Keep it short and sweet: People have short attention spans, so it's essential to keep your videos concise and to the point. Shoot for videos that are 60 seconds or less.
- Make it visually appealing: Use high-quality visuals and graphics to make your video more engaging. This will help capture people's attention and hold it throughout the video.
- Use a voiceover: A voiceover can add interest and keep people engaged. It's also a great way to add more information without making the video too long.
- Use call-to-actions: Include a call-to-action at the end of your video to encourage people to participate in your giveaway. Make sure it's clear and concise so that there's no confusion.
By following these tips, you can create effective video ads that will help you reach your business goals.
How to measure the success of your videos in reaching your business goals
Some way to measure the success of your video ads is by looking at the number of views, likes, comments, and shares that your video gets. You can also look at your call-to-action click-through rate (CTR) as a better way of understanding your video’s effectiveness.
Once you measure your stats and analyze them, you can also put them into action. A great example of putting these measured numbers into action can be seen at American International University, where the concept of specific numbers is part of the homepage of the school.
The average person spends 54 seconds looking at a website before deciding whether to stay or leave. This is where your video comes in - if you can hold someone's attention for an initial few seconds while hooking them to your giveaway message, you have a chance to leave an impression.
Conclusion
Using video ads coupled with giveaway marketing can be a great way to promote your business. Keep these tips in mind when creating your videos to ensure they are effective and help you reach your goals.
Finally, consider that using the right tools that allow you to create the videos you want - without any hassle - can save you time and money. With this in mind, WeVideo provides one of the easiest ways to produce professional-quality videos without prior experience or video editing skills.
Author:
Adam Steele has been writing about digital marketing and SEO for 11 years. He’s consulted for businesses small and large, including several of the largest companies in the world. If you liked this post, follow him on Twitter and LinkedIn for more like it.
The idea of giveaway marketing has been widely and successfully used by many companies and for many years.
With social media platforms being the most popular with millennials, it can be a good idea to try and focus your efforts towards them, especially if your products are primarily oriented around them in the first place.
With that in mind, let’s take a look at four social media giveaway ideas for millennials that will help you get the most out of social media giveaways.
Tech accessoriesWhen deciding what the item of your giveaways is going to be, there is one thing you can’t go wrong with, and that’s tech accessories.
Most notably, useful accessories such as power banks or phone cases have proven to be great ideas that are always welcome for that demographic.
Because of this, it can be worth looking into something like a reliable bitcoin gift card for giveaways, which can pique the interest of the more tech-savvy among them.
