There are different groups of people who have different perceptions regarding investing in promotional material in NZ. But studies reveal that it is indeed a worthy investment, and here is why:

• More than 80% of people find it amusing to receive a personalized promotional product, and confessed to became a customer because of it.

• Over 90% of people agree that they have a promotional commodity in their home or kitchen.

If looking at these strong numbers doesn’t move us to invest in custom business promotional products, what would? Maybe this is why, businesses tend to promote their brands at several events, product launches and trade shows with promotional giveaways. But if you are still not convinced, here are some top benefits of business promotional products to set you on the right train of thoughts:

One-Time Investment, Repeated Advertising

The products that are used as promotional giveaways are selected carefully from the items of daily living, so that they are repeatedly used, and keep reminding the recipient of your brand message. Hence, you can use items like a pen, gym T-shirt, coffee mug, notepad or little bag to do the job. This will allow the recipient to think about your brand every time he or she reaches for your branded gift. In a way, this useful freebie would act as a daily reminder to purchase from you.

Advertisement with Wider Reach

When recipients wear or carry your promotional gifts (like T-shirts, handbags and water bottles) while going outside, they will serve as a walking advertisement for your brand. Other people see them with your brand logo, and it indirectly educates them about your brand. They would start recognizing your brand, and this sets a favourable trend to follow. This means that you can get unlimited brand awareness with just one promotional item.

Keeping Existing Customers Hooked

Business owners don’t use promotional material NZ to attract just new customers, but also to foster trust and loyalty in the hearts of existing customers. But to keep both these types of customers hooked, you need to select your promotional gifts wisely. For instance, you can make your existing customers feel valued by sending them custom business promotional products on special days (like to celebrate their customer anniversary, or to express gratitude when they sign up for trials), and sometimes, even for no reason at all. Another great way to accomplish this is to let them know that their next purchase will come packed with one or more promotional products in NZ.

Establishing a Solid Brand Identity

One of the key attributes that makes popular brands (like McDonald’s and Coca-Cola) ‘popular’ is that they are instantly recognizable. These brands often indulge in giving away branded freebies, and this practice helps them gain a strong image in the market. But on your journey to become a popular brand, you must be careful to use a consistent pattern of logo, colours and fonts. This will enable people to recognize your brand in a jiffy. You also need to consider the type of promotional material in NZ you invest in; choose products that add some sort of value to the everyday lives of your customers.

Bagging Additional Leads

Nobody wants to do anything for free. Even we don’t usually rate delivery guys (though they always ask us to do it with a smile) unless their service is exceptionally good. You can also interest your existing customers in a beneficial trade with a decent giveaway in exchange of leads. Using high-value promotional products in NZ is a great brand promotion and lead generating tactic. In fact, you can gift something like a promotional mug or a branded USB stick to people at an event in exchange of a filled-up questionnaire or business card.

Wrapping Up

Last but not the least, here’s another benefit of custom business promotional products, and that is turning your company employees into your brand ambassadors. Think of it like this – these people are already committed to your organization, and they would love to act as your business promoters too. So, gifting them fashionable promotional products in NZ (like customized bracelets) could be a great business investment. For a reliable marketing experience using high-quality promotional products, you can reach out to a trusted branding partner like We Love Branding today!