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How SEO Works

You might be wondering how SEO works. The process begins with crawling and indexing your website. Google tries to match the search query with pages on the internet. The algorithms determine which pages are displayed in what order. They are kept secret, and nobody knows what factors determine how these results are displayed. But, you can be sure that your website can benefit from SEO. After all, Google is a search engine that makes money from ads.


When you type a keyword into Google, it scans its database of "hundreds of billions" of pages. The search engine considers the quality of the content of each page in order to rank them accordingly. The higher the number of links, the more authority a website has with search engines. Thus, SEO is an excellent way to boost your site's authority. And, when it comes to Google, the more authoritative your site is, the better it will rank in search results.

Search engines analyze the content of a website to determine how relevant it is to a particular query. To be ranked higher on a search engine, content must be relevant to the query and targeted toward a certain keyword or keywords. Search engine optimization also involves optimizing your website's HTML code. For example, it is important to use relevant keywords in headers, titles, and URLs. Adding relevant links will increase your site's ranking on the search engines and therefore drive more traffic to your website.

SEO focuses on using keywords. Keywords are words and phrases that users type into the search box. Your website should be optimized around both types of keywords. You should target both product keywords and informational ones if you want to be visible on Google. If you're an eCommerce site, you should try to optimize your pages around both types of keywords. It's a good idea to incorporate both types of keywords to boost the chance of a higher rank.


Developing an SEO strategy is never finished. You might need to change tactics midway to get the desired results. In the end, it's a process of testing and experimenting. However, a solid foundation will result in improved conversions and a better user experience. You may even get some referrals from your SEO efforts. You might want to consider implementing one of these strategies to get your website to the top of the search engines. But first, it's essential to understand what SEO is and how it works.


A strong SEO strategy involves obtaining high-quality links to your website. Links are the votes of trust other websites give Google. Links from high-authority sites will signal a website as a credible source. Similarly, internal links on your website help Google navigate your website and signal that certain pages are important. In short, quality backlinks are crucial to a website's search engine ranking. But, remember that there is a lot more to SEO than just linking to high-quality sites.


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