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U.S. CENTER FOR DAIRY EXCELLENCE

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Chun Tsubaki
U.S. CENTER FOR DAIRY EXCELLENCE

Located in Robertson Quay, the U.S. Center for Dairy Excellence (U.S. CDE) is the first of its kind established outside of the United States of America. Designed as a learning destination and ideation hub, it focuses on promoting dairy products and cementing its relationship with Southeast Asian business partners.


The brief was straightforward — shooting well-loved regional dishes with dairy products as the highlight. We curated a wide variety of dishes — appetizers, mains, desserts and beverages — across the four main racial groups in Singapore. Each shot places the main dish front and centre, with embellishments of accompanying ingredients. Heritage dishes were given a warmer treatment and vintage props to evoke the aesthetics of yesteryears. In contrast, modern dishes were given a cooler and brighter treatment, but with similar ingredient styling for a cohesive look and feel.


The COVID-19 pandemic gave rise to the trend of home cooking. Riding on this trend, NTUC Fairprice endeavoured to inspire home cooks with with simple, delicious recipes. Over the course of 2021, we were engaged to develop a series of recipes based on local favourites, festive seasons and trending dishes. These recipes were published on Fairprice’s website and social media channels, garnering high engagement from their large following.


Chun Tsubaki is a food production studio agency from Singapore specialising in the niche of food and lifestyle brands.


For more information: Kitchen Studio Rental

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