We all have heard that content is the king of marketing. This king requires utmost attention and care to stay in his position. As a content marketer, you must play smart while choosing your content topic. It is the topic, the heading that creates the first impression on the reader. If it is engaging enough, the readers will proceed further to read or watch your content. In this context, I am going to lay down five content marketing tips to choose your topic.
TIPS TO CHOOSE APPROPRIATE CONTENT TOPIC
DEFINE YOUR BUSINESS GOAL- As the best digital marketing company in Lucknow tells the first thing to do while creating content is to analyze your business goals. Start with defining your content marketing goals. Each piece of content should have its specific individual goal. Be flexible while setting your goals. Your goals can start small and eventually grow as your content marketing changes. But no matter how small or temporary the goal is, it should be specific, it should be clear. You can categorize your aim in different categories such as-
Brand awareness;
Engagement;
Lead generation;
Thought leadership
Moreover, tie your goals to your strategy, to your ultimate long-term aims. It will help you determine their effectiveness plus you will be able to adjust your content goals as needed.
ASK YOUR AUDIENCE WHAT CONTENT THEY WANT-
Next, consider your audience’s choice. Not just consider but ask them directly what sort of content they want. As the time and marketing scenario is changing, the role of the audience is also becoming dominant. Asking your audience is a practical tip to choose the right content marketing topics. After all, it is the audience who will engage with your content. Hence, it is necessary to ask them about their preference, interest, and needs. There are various ways in which you can ask the audience. You can set up a poll or post a question on one of your social media channels. You can also ask your followers what type of content they want to see. Then leave the room for open-ended replies. Plus, you can use FAQs to get audience feedback to help you choose blog topics. When you take a look at the frequently asked questions from your target audience you will choose better topics for your content marketing strategy. The best thing with FAQs is that they tend to evolve with trends. As FAQs and trends will change, you will find new topics. Above all, your audience will be delighted to be included in your marketing campaign. It will give them an opportunity to participate.
CHOOSE LESS COMPETITIVE TOPICS-
As the best SEO company in Lucknow says, one should choose a less competitive topic. The aim of a content marketer should be to produce excellent content at a reasonable speed and cost. You should not complicate your content marketing strategy by obsessing over your competitors. Do not get caught up in what your competitors are doing. Yes, keep a check on them, stay updated about their activities but focus on your own content. Choosing a less competitive topic, for instance, is safe and brings in more traffic.
USE OLDER CONTENT AND ADAPT IT FOR NEW TRENDS-
Moving on, re-use older content by editing and modifying it. Take a look at all your content topics, and select the top-performing content pieces. Then try to spice them up, or expand further on them. You can write the old favorite topic from another angle and turn it into a popular topic for discussion. Build more upon your best content pieces.
TEST YOUR TOPIC FOR PERFORMANCE ON DIFFERENT NETWORKS-
In connection with the above point, it must be noted to test your topic for performance on different networks. Distributing your content on multiple channels will bring in more traffic. Of course, each medium will target different kinds of audiences,s and accordingly you will have to decide your content topic. For instance, if your target audience is teenagers, then you should choose at least one video-sharing platform such as Tik-Tok, Instagram Reels, or YouTube. If your target audience is more professional or job seekers then go for LinkedIn or email newsletters, eBooks, and possibly webinars. Doesn’t matter which channel you choose, your content marketing strategy should take an omnichannel approach, that is, with every channel you should build up your brand. Represent a strong, cohesive message across each platform through your content. Also, track the effectiveness, and performance of your content. You can do so by various
Implying proper marketing strategies to generate sales, especially for small businesses, is of utmost importance.
However, start-ups running on a limited budget often fail to compete with large companies in terms of heavy-paid advertisements.Albeit this complication, one should never forget, where there’s a will, there is a way.
And in case of marketing strategies, there are essentially many ‘low cost’ ways to leverage small businesses.Following are the top tactics doing rounds as low-cost marketing strategies.
Assimilate all information regarding their wants and needs.Once you understand your customers and their behaviour, you can frame effective marketing strategies to hit the fisheye.Gather social media followersSocial media bears immense power in this digital era as most of the people spend a lot of time using the internet.
Rather, make sure to deliver client-focused contents including informative statistical data, original images, etc.
Here’s the insight.A business can gain massive leads by ranking in Google My Business (GMB) listing.
