What is the most important thing you can do to increase your success when implementing a successful social media campaign? A well-researched, carefully planned social media marketing strategy is essential to launching a successful social media campaign. There is no clear path to creating a successful social media marketing strategy, but there are guidelines that will help you get there. These 5 Steps will provide you with the guidance that you need to create a successful social marketing plan.
Step 1 - Establish clear and measurable goals. The goals of social media marketing include increasing brand awareness, search engine rankings and relevant site traffic. Conversions performance (e.g. sales for a product/service) is also important. Reputation management and engaging consumers are other objectives Instagram reseller panel.
Some of these goals, like engaging with consumers, are difficult to achieve because they must be specific, measurable and attainable. To maximize the results of any social media platform, it is important to establish objectives. Here are some examples of SMART goals that can be used on four popular social media platforms: blogs (Twitter), microblogs (Twitter), and social networking sites.
Blogs:
20% improvement in the ratio of posts to comments (i.e., visitor's comments/posts=conversions) within six months
In six months, 30% more unique visitors
In six months, 20% increase in the average number of unique visitors
In six months, 40% increase in views
In six months, RSS subscribers grow by 10%
RSS feed requests grow by 5% in six months
Microblogs (Twitter).
Within 30 days, 20% increase in followers
Within 30 days, 30% increase in the number and frequency of retweets.
10% increase in click through-rate (CTR), of tweets posted within 30 days. (Hint - Observing which links have the highest CTRs can help to tune your tweets so that you provide your customers with the right links and thus further improve your CTR.
Visits to web site increased by 15% after tweet links are posted within 30 days
Twitter links in 30 days lead to a 10% increase in the time it takes for a Web site to grow by 10%
Tweet links in 30 days lead to a 5% increase of web site conversions (e.g. sales).
Social networking sites:
In five months, 20% increase in friends
Within five months, 30% increase in comments
Within five months, 40% increase in posts and comments on discussion groups
20 percent increase in comments on uploaded videos relative to the number of videos uploaded in five months
20 percent increase in comments on uploaded photos relative to the number of photos uploaded within 5 months
Within five months, there was a 30% increase in the number and quality of comments made on profiles
50 percent increase in the number or questions that are answered within five months
Images and video sharing sites:
Within four months, there was a 30% increase in the number and quality of videos or images viewed.
Within four months, 20% increase in unique visitors
Within four months, 10% increase in subscribers to your channel/stream
An increase of 30% in comments on videos or images compared to the number uploaded within the last four months
Within four months, 15% increase in embedded links to your images and videos (i.e. links from other websites to your images and videos).
Within four months, there was a 30% increase in the average ranking of images and videos by viewers
Step 2 - Identify Your Target Market Who are your intended audience (target markets)? What are their social media habits? What are their methods of participating in these social media platforms and how do they get there? Forrester Research's Social Technographics Profile allows you to use your age, location, gender, and other data to determine the type of activity that people engage in on the social Web. This includes creating content, reviewing, collecting, watching, and so forth. You can identify which social media platforms they use based on their activities. For example, viewers are unlikely to join a social network such as Facebook or LinkedIn. However, they may watch YouTube videos and read blogs but not comment.
Step 3 - Conduct a Competitive Analys. What trends are there in social media? (e.g. which platforms are growing and which are decreasing) Which needs are your competitors not meeting? Who are your main competitors? What are the most effective practices for social media marketing? Do a SWOT analysis to identify your company's strengths and weaknesses as well as the opportunities and threats facing the economy and marketplace.
Step 4 - Designing innovative strategies. Choose the best social media platforms for reaching your target market. To achieve your specific goals, create a strategy that is unique for each social media platform. Every social media platform has its own unique features and communication methods. A corporate blog strategy may differ from one you use to reach your goals on a social network such as LinkedIn. A one-size strategy does not fit all.
For each social media platform, you will need to adjust the 8 C's in the Social Media Marketing Mix. These are some tips to help you accomplish this feat.
Classifysocial media channels by target market relevance (i.e. the ones that are closest to your target audience)
Learnhow to listen and behave on the platform, spark conversation and engage participants.
Respond to other users by acknowledging them and responding to them, while always remembering that you are a contributor, not promoter.
Collaborate with platform members to establish mutually beneficial relationships
Contributecontentto improve your reputation and become valued members, contributing to the building of the community
Connect with the influencers so that you can get their opinions on your product or service.
Communitycreation allows you to create discussion forums that allow customers to share ideas and get customer support.
Conversion Strategy execution into desired outcomes (e.g. increased brand awareness, website visitors, sales, etc.
Step 5 Monitor and Measure. Tune your marketing plan to achieve your goals based on feedback. Review and adjust the marketing plan for social media to keep up with changing consumer tastes and the social Web. If your subscribers and viewers are decreasing, you can adjust the content to better suit your target market's needs. You can adjust your strategy if you notice a decline in comments on your blog posts. Ask a question at each post's end that encourages people to reply. Planning and executing social media marketing campaigns is a never-ending process. To maximize your campaign's impact, you should monitor and adjust your strategies.
