Building a small business is a little like growing a garden. You plant the seeds of your ideas, water them with funds, and bathe them in the sunlight of hard work and dedication. But for your garden to grow to unprecedented heights, you need the proper plant food. And in the world of small business, that means loyal customers.
One way to grow a solid client base? Email marketing.
Many businesses now understand the importance of an email marketing campaign and how it effectively raises brand awareness. You can start with understanding the anatomy of an email if you want, but most are beginning to look for firms offering reliable email marketing services.
To better understand why email is important to developing customer relationships, take a look below at the abundance of benefits it can provide.
#1 Nurture Better Leads
When a customer visits your website, it’s because they already have an interest in the product or service you offer. Perhaps they were searching for a new summer wardrobe and stumbled upon your clothing brand. Or maybe they Googled Vegan Bakeries Near Me and discovered your cow-approved cakes.
Regardless of what led them to your site, your goal as a small business owner is to keep them from clicking away. To accomplish this, you can encourage new customers to join your mailing list by offering a special discount. Many use email testing tools to ensure success in this campaign.
You’ve probably encountered this strategy for yourself when a visit to a new website triggers a pop-up window that allows you to input your email address.
Because the customer has already shown interest in your product, they’re more likely to sign up for a mailing list that promises a discount in return. Even if they don’t use the discount right away, they now have an incentive to visit your site in the future.
Plus, now that they’re on your mailing list, they’ll be the first to learn about new products, sales, and special events that can draw them back to your site.
#2 Personalize Your Marketing
Once customers have joined your mailing list, you can further build your relationship with them by personalizing their emails. With email marketing strategies, you can segment your customers and target audience into categories based on factors such as:
- Past purchases
- Shopping preferences
- Geographic location
- Whether they’re a repeat customer or a first-time shopper
Personalizing an email increases the likelihood that a customer will open it, read through it, and click the intended CTA. In fact, marketers who use segmented campaigns to categorize customers have seen increases in revenue of up to 760%.1
When you know what your customer wants, you can deliver it straight to their mailbox.
You can even further the personal touch by sending emails that address your customer by name. By addressing your customers by name, you’re not demanding they purchase your product—you’re starting a conversation. This allows you to build a meaningful relationship.
And if you need more of an incentive to personalize your emails, consider this: Emails that include the recipient’s first name in the subject line have a higher click-through rate than those that don’t.2
#3 Increase Your Sales
Personalization isn’t the only reason why email marketing is responsible for generating over $30 billion in retail sales annually.3 Another key factor is accessibility.
Our mobile device allows us instant access to our emails no matter where we are. The convenience of mobile technology explains why 99% of consumers check their email every day.4 That means when you send a marketing email, you’re sending information about new products, services, and sales directly into your customer’s pocket.
Even if they weren’t thinking about buying a new cookware set, you’ve placed the idea into the palm of their hands, with a shiny product image and a discounted rate.
Now that they think about it, their skillet is pretty scratched.
Source: https://powerdigitalmarketing.com/blog/how-to-start-affiliate-marketing/
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These days most businesses are facing the most notable economic instability, and reasonably so.
Considering that, content marketing, branding, and thought leadership had become one of the essential strategies to keep your business alive in people’s eyes.The majority of the corporations are forced to allow their employees to stay home or let them work from home during the ongoing health issues.
However, some industries are facing extraordinary consumption of their products, and the demand is rapidly increasing.The media entertainment companies as they are facing a surprising upsurge in the consumption of the products.
The media utilization is proliferating as the people locked in their house are likely to watch the entertainment content more than ever.Not only entertainment but people are also seeking for the media content for finding solutions to their daily needs.
Here are some examples:For understanding how to teach children at home.From getting household supplies and groceries delivered.To enhance their knowledge and skills while they are following lockdown.People are eagerly looking for genuine and valuable information in order to make a decision.When push marketing fails to provide you a solution, pull marketing can get your back.Pull Marketing: What Does It Mean?It is an effort or strategy used to attract customers to your business.
We have a natural requirement to select what we are learning.When someone is interested in a specific subject or concern about something, they are likely to learn rapidly and remember more information.
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