One of the most profitable holidays is Christmas. Businesses across industries step up to engage with their customers in creative, celebratory ways. Those customers may spend several weeks searching for the perfect gifts to give their families, friends, and colleagues. Otherwise, it could be the case that they are rushing out in the days leading up to the festivities to wrap up their shopping.
Businesses across the country capitalize on the season. And yours should, as well! But in the spirit of the holidays, you shouldn’t make your Christmas campaign all about increasing your revenue. Instead, it should be about bringing joy to the people of your community. Let’s discuss what something as seemingly simple as a 3D Christmas card can do to ensure that your audience feels valued.
Reasons to Send 3D Christmas Cards
Direct mail marketing is a great way to capture the attention of your stakeholders. An even better way to harness it is by doing something unexpected. One-of-a-kind custom 3D pop up cards are a wonderful example. They are sure to delight and impress recipients of all ages and backgrounds. Your business is able to benefit from 3D Christmas cards in many capacities, but here are four of them.
Reconnect with Past Clients
In order to obtain loyalty from your customers, you need to clearly show them how much you care about them. This means taking the time to follow up, even if it’s been a while. It could be that your clients are no longer with you because they moved out of the state. You can send them a warm reminder that, although they are far away, they haven’t been forgotten. If you haven’t had to touch base this year, a pop up holiday card is a welcome surprise.
Share Gratitude with Current Stakeholders
The purpose behind your seasonal greeting should be to foster connections with your clients. What better way than through the use of 3D Christmas cards? In these cards, you can offer the moving gesture of a handwritten note of thanks. Remind your stakeholders how grateful you are for their support. You can include this card as part of a customer appreciation gift. Make some purchases at other Austin stores to support neighboring small businesses, and consider even partnering with them in the long term.
Expand Your Business Network
Once again, you can reach out to other local businesses during the holidays. It’s an ideal time for you to introduce yourself or continue building up that relationship. Send them their own 3D Christmas cards where you wish them and their families a happy new year. Take care to reflect upon your connection with them through customized messages. And avoid being transactional! This will indicate your thought and intention. It may actually end up being the driving force you need to convince them to work with you.
Spread the Christmas Joy
Your clients may not be expecting a gift or custom holiday card from your business. So, it will be a great feeling for them to open their mailbox and see that you decided to include them in your festivities. Get creative with your designs and holiday sayings. You could even include a team photo on the cover of your card to make it appear like your team is part of the recipient’s family. One 3D Christmas card model that you may want to use is a traditional holiday tree. This presents the timeless magic of the season and will undoubtedly make someone smile.
Ways to Celebrate the Holidays in Austin
Whether you have lived in Austin for your entire life or are brand new to the city, you will find that there is a lot to do around the holidays. Celebrate with the members of your team by going out into the community. You shouldn’t have to feel as though your interactions with them are confined to the workplace. Here are four ways to create memories with your team outside of the office.
Host an End-of-Year Event
There is a lot of planning that has to go into a successful corporate party. You need to decide on where it will be held, what kind of food will be available, and what date will work well for the majority of invitees. With regard to those invitees, will it just be your staff? Are their families and friends also invited to share in the festivities? What about your VIP clients? Sit down with a professional planner to discuss how to best execute your event. Then, once everything is situated, send out 3D Christmas cards as announcements!
Go to a Light Show or Display
Through the ages, the concept of Christmas lights has adapted. Generations ago, it was simply candles. Today, you can find homeowners stringing thousands of colorful lights across their properties. They even put out blow-up snowmen and reindeer to make their yards even more jolly. Take a ride or walk through your neighborhood to see the nearby decorations. You can also hit any of the notable light displays downtown. 37th Street, in particular, is known for its neighborhood tradition.
Attend a Holiday Performance
In the Live Music Capital of the World, you have so many amazing displays of musical artistry to experience during the holidays. An example is the Trans-Siberian Orchestra. Its special new show, The Ghosts of Christmas Eve: The Best of TSO and More, will be held at the Moody Center on December 7th. Otherwise, you can get your staff tickets to attend one of the holiday classics. Look into the returning ballet production of The Nutcracker. This magical performance is fitting for all ages.
Shop at a Local Bazaar or Market
Austin isn’t just home to live music. It is also known for its vast amount of farmers’ markets, designed to bring the community together and share what they are best at. Around the holiday season, you will find many businesses and solopreneurs bonding over their art and gifts. The Armadillo Christmas Bazaar, specifically, will span from December 17th to 23rd this year. Located at the Palmer Events Center downtown, you can take your team out for an afternoon of shopping. Or you could set up your own booth at a seasonal market!
Best Practices for 3D Christmas Cards
It isn’t enough to just pick up any Christmas card from the store. Sure, there are plenty of options to choose from. But if your competitors are sending out the exact same ones, then they aren’t as special as they could be. Instead, design your own 3D cards that highlight your branding while still focusing on the holidays. We bring you four more pro tips for executing your 3D Christmas cards.
Always Personalize Your Cards
In every marketing strategy that you take on, you need to consider the feelings of the person on the receiving end. The fact of the matter is that they desire customization. Let’s say that your business is in real estate or home remodeling. You could provide a custom 3D pop up card of a black and white house. It gives an elegant and modern look, and you can design the space around it with more of a holiday flare. This is much more special than the e-card that many businesses use today, which aren’t as personal or as permanent.
Send Your Cards Out Early
Now is the perfect time of year to start designing your 3D Christmas cards. It’s going to take some time to produce them, so don’t wait until the last minute. Once you have received your finalized cards, get them ready to be delivered during the first week of December. This way, there is ample time between then and Christmas day to get to the recipient. That means they will have enough time to enjoy it and put it out in their homes for all to see. Note that if your cards are going to members of other businesses, send them to their business addresses.
Don’t Come Across as Salesy
It’s entirely possible to market your business without outright trying to get someone to make a purchase. When it comes to holiday cards, that’s exactly what you need to do. Focus on making your stakeholders feel loved. The Christmas season is for harnessing that sense of togetherness. You can overpower your good deed with too much sales talk. So, leave your pitch at the door. Bring it back for a follow-up after the new year when businesses and consumers are setting their resolutions.
Showcase a Holiday Landing Page
Although you don’t want to be salesy, you can still make a sale! Include a QR code either on the back or on the interior of your 3D Christmas card. This can link a recipient straight back to one of your web pages. Consider making it an easy-to-navigate holiday landing page that provides a seamless checkout process. You can offer a holiday promotion that only card recipients have access to. This will help you capture direct sales of products and services that you are currently trying to push.
In the modern day, consumers put a lot of research into their shopping. They want to get the best products possible, from the best companies around. For your business to rank highly, you need to stand out from competitors with the help of customer-centricity. Actively encourage your audience to have a happy holiday through the delivery of a 3D Christmas card. It will make them remember you well into the new year.
