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WordPress Website Building | Google SEO: 18 Website Optimization Strategies

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Wbsem
WordPress Website Building | Google SEO: 18 Website Optimization Strategies

1. Optimize On-Page SEO


On-Page SEO ensures that Google knows your content reflects user intent and includes their search keywords. It requires optimizing the content and HTML structure of each page to rank higher on the SERPs.


2. Link Building or Offsite SEO


After aligning your website with keyword research, user intent, and high-quality content, the next step is to build high-quality backlinks to your pages. A backlink is created when your web page link is added to another page.


3. Add Pattern Markers


Schema Markup is a type of microdata that helps Google create rich snippets of your web pages on the search engine when users enter relevant search queries.


The next step in optimizing your website for SEO is to conduct extensive keyword research. It will tell you what your audience is searching for on the internet, their needs for that keyword, and the type of solutions they are looking for with those keywords (user intent).


Try using long-tail keywords specific to your audience. For example, if you have an online survey tool, you might want to target "how to conduct an online survey" rather than "do a survey." These are closer to user search queries and are generally less competitive.


Another strategy is to choose keywords that your competitors are not currently using or ranking for. Or you can choose keywords that you already rank for above your competitors.


Type keywords into Google Search to see which competitors rank for them.



Marketing website construction

Last but not least, you can also do marketing-type website building. It's also a great way to increase web traffic as it improves search engine rankings. But make sure you're creating a high-quality, marketing-oriented website, as high-quality links produce the best SEO results and increase your web traffic. You can build a marketing-oriented website from WBSEM, a well-known digital marketing agency.


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