1. Content Marketing
Content marketing refers to valuable content like blog posts, how-to videos, and other materials for the purpose of generating brand awareness, and gaining website traffic, customers, and leads. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.
Blog Post, eBooks, Infographics and Audio-Visual Content helps to generate organic traffic for your business website. Publishing regular valuable content on your website ranks higher in the google ranking factor.
This gives you the opportunity to attract your website visitors and educate them about your industry. Ideally, your brand would become a trusted voice within the industry by publishing quality, reliable content.
2. Search Engine Optimization
Search engine optimization, (SEO), is the tactic of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP). There are several ways to approach SEO in order to generate qualified traffic to your website. To know more visit the SEO guide for 2022 to gain website traffic.
Google uses algorithms to decide, how relevant your page is to the keywords that the user is searching for. When SEO is done properly, it will put your page at the top of the SERP and bring in more organic traffic.
3. Search Engine Marketing/Pay-per-Click
Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.” One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
The other ways are Twitter Ads, Facebook Ads, and Sponsored content on LinkedIn to gain website traffic and more followers on these platforms.
4. Social Media Marketing
Social media marketing is a form of digital marketing that influences the power of social networks to achieve your marketing and branding goals. With social media marketing, social media platforms are used as digital marketing channels.
Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content. Social media marketing requires an evolving strategy with measurable goals and includes:
- Optimize your profile and maintain it.
- Attract potential audience by Posting pictures, videos, stories, and live videos that represent your brand.
- Responding to comments, shares, and likes and monitoring your reputation.
- Engage customers and influencers to build a community around your brand.
Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.
5. Affiliate and Influencer Marketing
Affiliate Marketing is a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. It works using a profit-sharing model. If you are the affiliate, you get a commission every time someone purchases the item that you promote. If you are the merchant, you pay the affiliate for every sale they help you make.
Source - https://www.zimozi.co/a-complete-digital-marketing-guide-for-5ws-and-1h/
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