5 Proven SEO Tactics for Plastic Surgeons

If you’re a plastic surgeon, you know that ranking high in search engine results is essential to getting more leads and growing your business. After all, people are more likely to choose a plastic surgeon that appears on the first page of Google than one that’s buried on the third page or beyond.

But how do you achieve this? With so much competition, it’s not easy to rank high in search engine results—but it is possible. 

Here are five proven SEO tactics that will help you get started

1. Optimize Your Website for Local Search

If you want to attract patients in your area, local SEO is a must. Start by claiming your Google My Business listing and filling out all the relevant information, such as your hours of operation, address, and phone number. Then, add photos and reviews to give potential patients a better idea of what they can expect from your practice.

2. Publish High-Quality Content Regularly

One of the best ways to improve your SEO is to publish high-quality content on a regular basis. This could be anything from blog posts and infographics to videos and eBooks. Not only will this help you attract more visitors to your website, but it will also give you an opportunity to showcase your expertise and build trust with potential patients.

3. Target Long-Tail Keywords

When it comes to keywords, quality is more important than quantity. That’s why you should focus on targeting long-tail keywords—keywords that are highly specific and less competitive than general terms. Not only will this help you rank higher in search engine results, but it will also help you attract patients who are further along in the buyer’s journey and more likely to convert into paying customers.

4. Build High-Quality Backlinks

Backlinks are links from other websites that point back to your website. Google views these links as endorsements, which can help improve your website’s authority and search engine ranking. To get started, reach out to other businesses in your industry and see if they’d be interested in writing a guest blog post for your website or including a link to your website on their own site. You can also submit articles to industry-related directories and listings sites—just make sure the sites you submit to are high-quality and relevant to your industry.

5. Use Social Media Strategically

Social media is a great way to connect with potential patients, build trust, and drive traffic back to your website—but only if you use it strategically. To get the most out of social media, focus on creating informative content that educates potential patients about various aspects of plastic surgery (e.g., types of procedures, recovery time, etc.). You should also post photos and videos that showcase your work—but don’t go overboard with the self-promotion; make sure the majority of your content is educational in nature rather than promotional. Finally, be sure to post regularly and interact with potential patients so they get a sense of who you are as a person/surgeon rather than just another business trying to sell them something. 

Conclusion: 

These days, optimizing your website for search engines is essential if you want to attract more leads and grow your business—especially if you’re in a competitive industry like plastic surgery. Luckily, there are a number of things you can do to improve your SEO and increase your chances of ranking high in search engine results pages (SERPs), such as optimizing for local search, publishing high-quality content regularly, targeting long-tail keywords, building high-quality backlinks, and using social media strategically. Implement these tactics today for better SEO tomorrow!

If you need help getting started, contact Thein Internet Marketing. We specialize in plastic surgery SEO and can help you attract more qualified leads to your website. Request a free consultation today!