Many IT and security teams struggle to get the necessary insights into all assets, making them more difficult to secure.
CAASM (Cyber Attack Surface Management) solutions play an important role which are designed to address the issue of asset visibility.
Companies can better manage their cyber assets with Cyber Attack Surface Management (CAASM). Through API integration, an organization can aggregate external and internal assets. It interrogates them and then closes security holes, improving security controls.
Businesses are paying attention because it goes beyond the containerized approach to security and gives them a comprehensive view of everything they manage in their networks.
It reduces the risk of human error by automating data collection and helps businesses move away from less comprehensive in-house solutions.
CAASM can close gaps caused by missing or outdated data and provide visibility into a company’s security tool coverage. It enhances security hygiene by ensuring that all security measures are effective across the board.
In fact, Gartner recognized Cyber Asset Attack Surface Management (CAASM) as an emerging technology in its 2021 Gartner Hype Cycle for Security Operations.
Resistance to new tools
Some businesses may look at CAASM and see their current tools. For networks with adjacent processes and technologies that do identical tasks, the cost and time to adoption may appear exorbitant.
The driving force behind CAASM must be understood by businesses. The ability to remediate flaws and eliminate human error is possible with a single view of all apps and APIs, including those outside of IT control.
Full article: Achieving Cyber Asset Intelligence with CAASM
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Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
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STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
