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Best Strategies to Enhance Customer Experience in eCommerce

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Ashish Jain
Best Strategies to Enhance Customer Experience in eCommerce

“You are visiting your favorite retail outlet. You are greeted by a friendly salesperson who is passionate to help you pick up the best product. They have considered your budget, guided you to the best available product, and helped you solve your queries too. You felt overwhelmed by the gesture and decided to make a purchase and leave the store feeling special.”

 

The above scenario depicts a satisfying “customer experience.” A customer decides to purchase based on many factors in the eCommerce industry. But their experience with the eCommerce store plays a vital role. It doesn’t matter whether they have ordered something from you in the past or now; if they feel eCommerce customer experience lags, they will look for someone else.

 

As eCommerce stores continue to clutter, online retailers must think and act to improve the eCommerce customer experience. An excellent eCommerce customer experience can help improve conversion rates.

 

But the question is “how???”

 

The lack of understanding of customer experience in eCommerce is the main problem. Let’s first figure out what eCommerce customer experience is.



What Is Customer Experience?


In simple terms, customer experience is all about how your brand communicates with its customers throughout their buying journey. Today, eCommerce development is much cluttered. And online retailers must find a new way to make customers shop from them.


The eCommerce store owners need to engage and develop long-lasting relationships with the customers. However, it is not as easy as walking on a smooth surface. Of course, eCommerce development is fascinating, but the only limitation is that you cannot interact with customers face-to-face. Your goal should make customers confident in their shopping decisions and encourage them to purchase from your store.

 

So, let’s discover a few handy tricks that can boost the eCommerce customer experience.


Personalization is key / Make it personal.

 

Personalization is a crucial factor to drive customer loyalty. To increase customer retention you must have to give your eCommerce development venture a “personal” touch2. The first thing you can do is to analyze customer data to understand them better. You can add personalization to your online store by following a few simple things:

 Personalization is key

  • You can start offering personal discounts on specific products that are preferred by the customer.
  • Start tracking the customer’s location and provide delivery information on that region.
  • You can analyze their purchase history and provide recommendations based on their preferences.
  • Moreover, you can even shoot birthday emails to make them feel special and give a personalized touch.

Optimize your online store to make it mobile-friendly.

 

Do you know 79% of smartphone users have purchased online using their mobile devices in the last 6 months? It means more and more customers are moving to mobile. It can be considered one of the most important eCommerce customer experience trends in 2022. Therefore, online retailers must optimize their stores for mobile devices.

 

Starting from product listings and images, online retailers must learn to bring a positive customer experience to attract mobile shoppers. Your online store must adjust to the user’s screen. You can take help from an eCommerce developer or professional eCommerce development services to help you in it.


Optimize website for mobile friendly


AI Personalization makes Ecommerce outstanding.

 

Online eCommerce development ventures based on AI personalization are much more versatile. Such eCommerce solutions are not just limited to product recommendations only. It is easy to optimize the online store for a better eCommerce customer experience by:

  • Categorize the products
  • Analyze reviews provided by customers
  • Design personalized content
  • Enable AI-powered chatbots
  • Introduce a voice-based personalized search


Original Source Posted By AddWeb Solution

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