As technology changes day by day, the methods to reach out to more audience has also grown. For businesses trying to target consumers when they are in their cars considering a purchase and for brands looking to boost their presence, truck-side advertising is an extraordinarily efficient and unobtrusive kind of advertising.
By remaining in the minds of your cherished clients, you can put your company miles ahead of other small businesses. The area around the truck is your company's blank canvas waiting to be brought to life with mobile billboards. With eye-catching decals and displays for your vehicles, many companies will help your business stand out from the competition and hopefully attract more clicks to your website.
Using digital mobile advertising trucks to attract clients can be challenging, but there are some easy methods to stand out:
- Be creative: There are many ways to be unique with your mobile adverts. Consider how you want your business to be shown around the community. Consider text style and size, color scheme, and any desired images.
- Memorability: Once you've chosen your composition, you need to write something that people will remember long after they've seen your mobile advertising truck. If your mobile video trucks are on the road, keep in mind that most people driving by or walking past the truck will only be exposed to your advertisement for a short period, therefore you need to leave a lasting impact so that people will remember you.
- Make it pertinent: Don't just be another truck ad; captivate their attention. Remember! Our style of advertisement is practically impossible to avoid, therefore it makes for interesting viewing. Using the appropriate data and giving it a tone that appeals to your target demographic will help you do this.
What kind of overarching message do you hope your advertisement will convey to the public? Possessing a compelling message may be the difference between attracting potential clients and developing a relationship that lasts.
While online advertisements can do wonders for your marketing campaign, the latest digital mobile billboard research shows that this form of OOH advertising can also drive consumers to take action.
We’re not saying you should totally disregard all your online marketing strategies, however, we all know it’s good practice to have multi-prong approach so the more places you can reach your audience the better.If you’ve been on the digital mobile billboard fence for a while, perhaps the latest research conducted by the outdoor Advertising Association of America and Nielson will change your mind.
Let’s take a closer look at what they discovered about digital mobile billboards and why they should be part of your next marketing campaign strategy.
The Research Behind Digital Mobile BillboardsThe OAAA and Nielsen collected more than 450 surveys about digital mobile billboards in the United States from Americans who were 16-years-old and older in the top 30 markets in the country from February 24 to March 4, 2020.The results of the digital mobile billboards survey included the following:31% of consumers reported they noticed a digital mobile billboard within the past 30 days57% of consumers who say a digital mobile billboard stated that they see them “all the time”67% of consumers said they took action after seeing a digital mobile billboard.
Some actions included visiting a website, going to a store or restaurant, or following on social media.61% of consumers who saw a digital mobile billboard said they took action with a mobile device, such as screening a QR code, visiting a website, downloaded an app, or made a purchase.
Why Are Digital Mobile Billboards So Effective?To understand why consumers are so driven to take action after seeing a digital mobile billboard, let’s dive into some of the features:Mobile: The fact that you can take your digital billboard anywhere means your message can be exactly in front of the right consumer at the right time.
Mobile Billboard Advertising New York City.
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