Businesses always search for novel ways to capture the interest of their target audience in the contemporary world. Mobile digital billboard advertising is one efficient approach to achieving this. Businesses may reach their clients wherever they are by deploying digital billboard vans or mobile advertising vehicles. However, technology is not the only factor in how effective this kind of advertising is. Understanding the psychology underlying it is equally important.
Attention-Grabbing
When implementing mobile digital billboard advertising, attention-grabbing is the first psychological factor to take into account. In a world where consumers are continuously bombarded with messages, it is imperative that advertising be eye-catching and attention-grabbing. Even if they are not actively looking for a product or service, potential customers can be attracted by a well-designed billboard.
Visual Impact
The second principle relates to the advertisement's visual effect. Mobile advertising trucks are intended to be eye-catching and unforgettable. Bright colors, strong typography, and interesting images can make the viewer feel something. A moving digital billboard is more likely to stick in a viewer's memory than a regular billboard or other type of advertisement.
Message Repetition
Repetition of the message is the third element. A person is more likely to recall a message the more times they view it. Mobile digital billboard advertising enables companies to repeatedly broadcast their message in various areas. The message is strengthened in the eyes of potential clients as a result of this recurrence.
Targeted Advertising
Targeted advertising is the fourth rule. Businesses can target particular areas, occasions, or demographics via mobile digital billboard advertising. A company selling outdoor equipment, for instance, might decide to promote it at a camping and hiking event. Businesses can ensure that their message is seen by the individuals who are most likely to be interested in their product or service by targeting their advertising.
Emotional Connection
The emotional connection that digital billboard trucks advertising can foster is the fifth factor. Businesses can elicit a strong emotional response from prospective customers by employing compelling visuals and messages. The likelihood that a potential customer will decide to do business with a specific firm can be increased thanks to this emotional connection, which can also assist to foster brand loyalty.
Businesses may effectively reach their target demographic with mobile digital billboard advertising. However, the technology employed is not the only factor in how effective this kind of advertising is. It's also important to comprehend the psychology involved.
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Mobile Truck Advertising NYC, NY & NJ - Specializing in Billboards, Digital Displays & Promotional Vehicles.
Stop and Stare create mobile marketing campaigns with our fleet of advertising trucks, also known as rolling billboards.
While online advertisements can do wonders for your marketing campaign, the latest digital mobile billboard research shows that this form of OOH advertising can also drive consumers to take action.
We’re not saying you should totally disregard all your online marketing strategies, however, we all know it’s good practice to have multi-prong approach so the more places you can reach your audience the better.If you’ve been on the digital mobile billboard fence for a while, perhaps the latest research conducted by the outdoor Advertising Association of America and Nielson will change your mind.
Let’s take a closer look at what they discovered about digital mobile billboards and why they should be part of your next marketing campaign strategy.
The Research Behind Digital Mobile BillboardsThe OAAA and Nielsen collected more than 450 surveys about digital mobile billboards in the United States from Americans who were 16-years-old and older in the top 30 markets in the country from February 24 to March 4, 2020.The results of the digital mobile billboards survey included the following:31% of consumers reported they noticed a digital mobile billboard within the past 30 days57% of consumers who say a digital mobile billboard stated that they see them “all the time”67% of consumers said they took action after seeing a digital mobile billboard.
Some actions included visiting a website, going to a store or restaurant, or following on social media.61% of consumers who saw a digital mobile billboard said they took action with a mobile device, such as screening a QR code, visiting a website, downloaded an app, or made a purchase.
Why Are Digital Mobile Billboards So Effective?To understand why consumers are so driven to take action after seeing a digital mobile billboard, let’s dive into some of the features:Mobile: The fact that you can take your digital billboard anywhere means your message can be exactly in front of the right consumer at the right time.
