Small Business Web Design Dos and Don’ts

Developing and thinking about web design is not an easy task. It can be overwhelming and may lead you to not deliver your brand messaging well. As a small business owner, you need to take care of so many different details when building your website, which can be challenging and time-consuming. However, it is worth the effort because a good design will make customers remember your brand and buy your products or avail of your services. A lot goes into making sure that every aspect looks perfect. 

Here are some key Allen tx web design tips for small businesses to make sure that they are on the right track:

Dos #1: Have a Clear Purpose for your Website

What do you want your website to achieve? Whether it is to increase sales, get more leads, or simply provide information, you need to have a goal in mind. Once you know what you want your website to do, you can start planning out the design and content. This will help keep you focused and on track.

Do #2: Use Responsive Design

Responsive design is important because it ensures that your website looks good on all devices. Nowadays, people often browse the internet on their phones or tablets, so you want to make sure that they can still view your site without any issues. This is achieved by using responsive design, which automatically adjusts the size and layout of your website to fit the device it is being viewed on.

Do #3: Use High-Quality Images

Images are a big part of web design, so you want to make sure that they are high quality. Poor quality images will make your website look unprofessional and can turn potential customers away. Stick to using images that are clear and relevant to your business.

Dos #4: Offer a Checkout Button

Allow your customers to complete their journey. To do this, offer a Call-To-Action, which guides them on what to do next or where to go. If you are selling something you can say “Buy Now” or if you are offering a service you can use “Call Now” or “Schedule a Call” this allows your customers to keep engaging. Next is to offer a checkout option, if you are selling something, invest in an eCommerce. It would be counter-productive to have your customer on your website who already interested but can’t purchase your product. So be sure they can complete their customer journey within your site. 

Don’ts: 

Don’t #1: Do Not Use Too Much Text

Too much text can be overwhelming for visitors to your website. You want to keep the amount of text to a minimum, using short paragraphs and bullet points where possible. Use images and videos to break up the text and add visual interest.

Don’t #2: Do Not Use Complex Animations or Videos

Animations and videos can be an effective way to engage visitors, but they can also be a turnoff if they are too complex or slow to load. Stick to simple animations and videos that are relevant to your business and easy to understand.

Don’t #3: Do Not Forget About Mobile Users

Mobile users make up a large percentage of internet users, so you cannot afford to ignore them. Make sure that your website is designed for mobile devices and can be easily viewed on a small screen. Use responsive design to ensure that your site looks good on all devices.

Don’t #4: Fill Up Every Space

Gone are the days where people are intimidated of empty spaces. A good website design can deliver its message without making the pages too crowded and cluttered. Embracing negative space or empty spaces will pull your audience to where focus is needed. 

Following these web design tips will help you create a website that is professional, engaging, and easy to use. By keeping your purpose in mind, using high-quality images, and ensuring that your site is responsive, you can create a website that small businesses will love. If you need expert assistance in creating a great website for your business, contact Ozment Media today. Our team of web design and development experts will work with you to create a site that meets your specific needs and goals. Contact us to learn more about our services and how we can help you grow your business.

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